What Are The Brands Strategies For Marketing During Indias Festive Times
In a country like India where buying decisions are largely driven by emotions, the holiday season gives your customers the added benefit of reminding them of Indian culture by associating them with your products. The holidays provide a great opportunity to reconnect with current and potential clients or clients. During the festival you can develop effective marketing strategies that will help you communicate more effectively with your customers or clients. Internet sales also increase during the festival. Fintech simplifies and accelerates processes in general; The holiday season is simply a high-volume season. The holiday season is a great time to showcase your range of products, launch new products and services, and reach a wider audience. Banks and financial institutions offer a wide range of flexible solutions such as working capital, debt, supply chain finance, machinery finance, microfinance, commercial vehicle loans, commercial equipment loans, etc. As of September 9, 2022, public sector banks accounted for 50% of excess lending, while 47.1% Private sector banks were eliminated. In the same period last year, public sector banks absorbed 19.5% of excess credit and private sector banks more than 70%.
The holiday season has always been important to Indian consumers and brands. Almost three out of five Indians expect to make sales during the holiday season and nine out of ten plan to shop during this time. As the date approaches, banks and e-commerce platforms are launching special offers to lure customers: both companies have announced discounts on certain products and credit card offers. Debt issuance picked up across all industries in anticipation of the holiday season. Remember that the celebrations aren't over yet, and as Diwali approaches, marketers expect to increase sales and profits as more people arrive, making the holiday season the perfect branding marketing strategy. While there are different marketing approaches for the holiday season, brands should stick to an overall strategy.
Let's take a look at some of the brand's Indian holiday marketing strategies:
- Use social media to expand your presence
Shopping habits evolved and became more rational with the advent of the “New India” characterized by public awareness and consumption. It's no secret that people are connected to their phones for most of the day, doing everything from chatting to shopping online. By posting interesting messages/visuals on their accounts, brands can increase their visibility on social media. Announcements of new product releases or exciting festive offers can quickly attract traffic to your website. It can play an important role in capturing customer interest and increasing sales.
- Make your brand stand out with a different approach.
Brands actively implement innovative marketing strategies. The competition for brands is increasing. To differentiate your brand from others, consider new methods like influencer marketing, creating campaigns, offering discounts, or tailoring the shopping experience to your target audience. Due to increased social media engagement, influencer marketing quickly entered the mainstream, resulting in a 40-50 percent increase in influencer marketing advertising spend during the holiday season. For example, some fashion sites advertise in strong language that young people can understand.
- Focus on the brand message!
Whether it's a daily marketing campaign or a seasonal campaign, it's important to focus on your brand message. In order to impress your target audience during the holiday season, you need to deliver a compelling message. Before creating a strong marketing campaign, write the message, the emotion you want to evoke, and the call to action. Build a relationship with your audience by tailoring your message to theirs
Marketing automation is used in the marketing strategies of many large multi-brand retail organizations and corporations. This ensures deep consumer segmentation, personalized advertising, and quality sales funnels. This method ensures that your festival marketing strategy reaches your target audience. Personalizing your message is one way to increase its effectiveness.
Did you know that 56% of consumers say they want to see branded UGC photos and videos? Millennials (25+) generate nearly 70% of all user-generated content and are the top content influencers today. User-generated content builds the reputation of your company and your brand. As a result, adding a user-generated content (UGC) campaign to a festival marketing plan can boost holiday sales. Ask followers and consumers to tag your brand or business when they post photos of themselves wearing or using your products.
The festive season in India is one of the best times to invest, driven by the company's emotional connection with its target audience. Brand marketers can unlock tremendous sales opportunities and position them for maximum success even during the holiday season by segmenting consumers, enabling personalized interactions, making ads simple, accessible and approachable, and offering unique offers across all media. This is one of the best times for businesses not only to make money but also to make a lasting impression on their customers.
Disclaimer
The opinions expressed above are those of the author.
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