Don't Slash Your Marketing Budget To Shreds In A Recession — Use These 3 CostCutting Measures Instead.
© EmirMemedovsky |: Getty Images Emir Memedovsky |: Getty Images: Not since Sam and Diane, Rachel and Ross, or Jim and Pam have so many desires, were they wrong. Of course, I'm talking about the fall. Even the Wall Street Journal doesn't know if we're there, heading there, or just missing it. Yes, we are seeing rising interest rates and inflation, but whether this is for the record books is still up for debate. But the answer doesn't matter. Now is the time to plan for a recession, even if it doesn't come. Planning not only helps you weather the economic gloom of a full-scale recession, but it also helps you have a master book while reducing your marketing budget. Frankly, the timing doesn't seem right for next year's budget. In response to Gartner's May 2022 CFO Survey, 39% of respondents said they would cut costs if inflation continued and the last quarter of 2022 turned out badly, and that's is the case. And CFOs aren't the only ones ta...