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Showing posts from April, 2023

Ageless Media Announces Branding Strategy & Marketing Services In Seattle

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Seattle, USA - April 27, 2023 - With newly announced branding services, Ageless Media helps companies and entrepreneurs create unique visual identities and compelling messages. Agency professionals work with companies to develop an integrated branding strategy that will resonate with their target audience. Interested can get more information at https://www.agelessmedia.co/ With this announcement, Ageless Media introduced established companies to the need for a new brand, and new companies began building their brand endorsements to create a unique and effective social media presence. Companies can create targeted social media profiles, Facebook ads, Google ads, professional landing pages that link to all social media platforms, and more. Another important component of Ageless Media's brand new services is web design In today's highly digital world, a business's website is primarily its storefront, so it's important that the website and all online branding is aest...

‘Daras Inner Circle Versus Everybody Else: How Syracuse University Marketing Turned Toxic

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A After meeting in March and April 2021 to discuss the internal culture of the Syracuse University Marketing Department, the findings of 21 participants were compiled into a 15-page document. In addition to accusations of sexism, the document details how employees feel they are in "survival mode" and unable to question management. Much of the reaction to the report has focused on Dara Roy, the university's current director of marketing, and her role in the department's dysfunction. On page 10 of the report, which records comments from staff "administrators and above", Royer's name appears 21 times. “When Dara is indoors, people are quiet,” one interviewee said of the department’s culture. Today, most of SU's marketing department is based in Nancy Kantor's warehouse in downtown Syracuse. Royer's office is located about two miles from the main campus at Crouse-Hinds Hall. “The team was afraid to give something to Dara [Ror] because he was...

Driving The Future Of Experiential Marketing: An InDepth Analysis Of The Global Event Management Market

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The SkyQuest Event Management market report provides up-to-date information for those interested in valuable data, trends, and opportunities in a rapidly evolving industry. Additionally, the report is compiled and published in a concise way to make it accessible to a diverse audience, from industry experts to market readers. Finally, one can gain a deep understanding of the primary and secondary market drivers and give them a comprehensive view of the current market situation and future prospects. WESTFORD, USA, April 27, 2023 (GLOBE NEWSWIRE) -- SkyQuest expects the event management market to reach $1,848.8 million by 2030, representing a CAGR of 10.18% over the forecast period (2022-2030). Event management services are increasing due to increasing globalization, changing people's lifestyles and increasing the number of personal and professional events. Organizing events or parties for special occasions such as birthdays, weddings, housewarmings, and business conferences has b...

WME Appoints Ginger Chan As Chief Marketing Officer

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© Posted on the last day EXCLUSIVE: WME expands its executive team with the appointment of Endeavor veteran Ginger Chan as chief marketing officer . As Chief Marketing Officer, Chan leads marketing efforts on the corporate front, looking for new ways and opportunities to increase event attendance and seasonal awards marketing, as well as the agency's digital footprint and visibility for projects and customer events. His team handles client marketing, advertising and social media consultancy, primarily with Anu Bhatia (film) and Melissa Martinez (film sales) in client marketing. Cillian Lewis, John Olivero and Rachel Moore in Client Advertising; and Samantha Brown of the Consumers' Association. Chan joins the agency after five years as Endeavor's senior vice president of consumer affairs and joins WME's executive team, which includes newly appointed executive vice president of business affairs Kim Ulrich, WME president Ari Greenberg and COO Dan, including Limerick,...

Bud Light Finds Cause Marketing To Sports Fans A HighRisk Gamble

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Brands are under increasing pressure to take a public stance on social issues. It becomes a very dangerous game, especially for brands that use sports as the main way to reach their customers, who tend to be sports fans and reach a wide range of people. Adults see that younger audiences demand that the brands they support respect the interests they value. Another school of thought is that advertising and promotion of controversial issues should be limited to brands that want to appeal to a specific audience, knowing full well that they may alienate those who oppose their views. However, with publicly traded brands, especially in sports, things get complicated, and most people feel they want to use sports as a way to avoid political messages. We've seen the NFL and the National Basketball Association walk that fine line in the recent past. Anheuser-Busch (AB) has long been the largest advertiser of sports content to sports fans around the world. AB is shocked by the recent contr...

The Past And Future Of Gender Research In Marketing, And Its Relevance To Contemporary Societies

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Researchers from Kedge Business School, University College Dublin, the University of Bath and the University of Texas at Austin have published a new paper in the Journal of Marketing that examines how researchers socialize, specifically their commitment to certain values ​​and research methods. – influences the types and results of gender studies published in leading marketing journals. The authors of the study are Lisa Peñalosa, Andrea Pratero, Pierre McDonagh and Katherine Pounders. Global patterns of love, work, parenting and caring for the elderly, as well as major social movements calling for equality in the workplace and a positive portrayal of gender in the media, have changed traditional ideas about gender roles. The two most prominent recent examples of gender expression are the legalization of same-sex marriage and the freedom to change sex in a growing number of countries. These social changes mean that many consumers are changing their attitudes towards style, social i...

How ‘Data Clean Rooms Evolved From Marketing Software To Critical Infrastructure

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Vice President of Product Management, Chief Information Security Officer , Intertrust Technologies . After years of dealing with GDPR, advertisers are used to the strict privacy and data sharing regulations that come with it. This need led to so-called "data clean rooms" that allowed data analysis in a safe and controlled environment. The European data protection law of 2022 extends privacy and data sharing rules to almost all devices in preparation for the rapid expansion of the Internet of Things (IoT). As data is shared with organizations from countless devices around the world, it is also subject to strict privacy and governance rules that require new data cleansing capabilities. And as billions of devices come online, organizations must stay nimble and quickly extract insights from data by applying a higher level of governance than is currently required. You need environments that maximize data productivity but don't allow users to think outside the box. In thi...

Social Media: Definition, Effects, And List Of Top Apps

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What are social networks? Social networks facilitate the exchange of ideas and information through virtual networks. From Facebook and Instagram to Twitter and YouTube, social media includes a wide range of applications and platforms that allow users to share content, interact online, and build communities. Social networks are used by more than 4.7 billion people, which is about 60% of the world's population. Today, social media messaging apps and platforms are the most used websites in the world. In early 2023, 94.8% of users visited chat and messaging apps and websites, followed by 94.6% of users on social platforms. 81.8% of users visited the following search site: Main results Social media is a digital technology that facilitates the sharing of text and multimedia information through virtual networks and communities. More than 4.7 billion people use social networks in the world. By 2022, the number of social media users worldwide will grow to 137 million, which is abo...