WME Appoints Ginger Chan As Chief Marketing Officer
EXCLUSIVE: WME expands its executive team with the appointment of Endeavor veteran Ginger Chan as chief marketing officer .
As Chief Marketing Officer, Chan leads marketing efforts on the corporate front, looking for new ways and opportunities to increase event attendance and seasonal awards marketing, as well as the agency's digital footprint and visibility for projects and customer events. His team handles client marketing, advertising and social media consultancy, primarily with Anu Bhatia (film) and Melissa Martinez (film sales) in client marketing. Cillian Lewis, John Olivero and Rachel Moore in Client Advertising; and Samantha Brown of the Consumers' Association.
Chan joins the agency after five years as Endeavor's senior vice president of consumer affairs and joins WME's executive team, which includes newly appointed executive vice president of business affairs Kim Ulrich, WME president Ari Greenberg and COO Dan, including Limerick, CFO. Michelle Walter, CEO Counsel Courtney Brown, Mary Shea, Head of Corporate Communications and Miri Stacker, Vice President of Human Resources.
WME Vice Presidents Christian Muirhead and Richard Weitz said in a statement to Deadline: “We seek the experience and vision to surround our clients so their creative ambitions can be recognized on the biggest stage and reach the largest audience. possible. “Ginger brings incredible industry relationships and a long history of working with talent and creators to understand their goals and create purposeful marketing plans to expand their reach and impact. We are delighted to welcome him to our leadership team and to introduce him to our extensive client list."
While at Endeavor, Chan led a global team of industry professionals responsible for end-to-end consumer PR across the company's portfolio, including IMG, Head of Professional Bull Riders and Premium Hospitality, as well as Consumer strategy -PR for selected sports and entertainment and WME and IMG's Fashion talent clients.
Prior to joining Endeavour, he spent 14 years at Allied Global Marketing and was senior vice president of national advertising and account management at Paramount Pictures, Food Network, Cirque du Soleil, Netflix Hulu, Sephora and Feld Entertainment.
Chan, who previously worked in advertising at the Seattle Film Festival, began her career at local entertainment advertising and promotion agency Terry Hines & Associates after graduating from the University of Washington with a bachelor's degree in communications and a bachelor's degree in dance.
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