Extraordinary Properties Demand Extraordinary Marketing Plans

District Releases Appraisal For Lot A

Special and spectacular properties require a unique sales plan, complete with creative and compelling storytellers and artists using an unusual marketing plan.

Whether the property is a farm with acres of rolling hills, trees, ponds and abundant wildlife, or a neighboring property in an urban setting with world-class finishes, an agent must be visionary, proactive and creative to attract the right buyer. This means understanding the land or property, determining the right price, building the home, creating a sales and marketing plan, and assembling the right professional team to tell the story.

When Susan Baldwin, vice president of Ally Beth Allman & Associates, found the listing for Shady Oaks Ranch near Flower Mound, she knew that, like many properties, it had a special story. So he hired experts to help his existing marketing and social team create that story.

Knowing the importance of the land, the Texas writer persuaded the sellers to learn that the farm was not only a place of study and recreation for their family, but also a symbolic backdrop for both of them. The award-winning photographer transformed the sunlit farm landscape, where black Angus cattle graze next to a pond and dozens of old trees, into colorful canvases and images of an old Texas farm a few miles away. In the center of the city. A drone pilot's nimble, steady hands and excellent aerial skills enable close-up views from unique angles that enhance print, social and digital platforms.

"Each home requires special planning, strategy and expertise to pull off the deal," Baldwin said. "No two homes are the same and I always tailor my approach to the client and the home to have the best."

After the team developed a lifestyle story with historical perspective and context and the future viability of the farm and Flower Mound, Baldwin quickly spread the word. He has owned properties in Lands of Texas, The Wall Street Journal-California, The Dallas Morning News, The Dallas Business Journal, Southlake Style, D Magazine, D Home, Candice Dart and the Digital Second Home initiative. After posting beautiful photos and drone footage on the Lands of Texas website, he received calls from all over the world. Soon, the sellers received an appropriate price for the property.

"For Shady Oaks Ranch, having the right mix of professionals to do what they do best brought the entire space to life," Baldwin said. "It showed the buyer's family how they could see themselves living, working and playing on a farm in the greater part of Texas and contributing to their heritage."

Why will the 2022 recession be different? WSJ

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