How To Add TikTok And Instagram Reels To Your Digital Marketing Strategy
By Nikki Carlson, co-founder / co-chair of ChicExec Retail and Strategy Firm. He has over 21 years of public relations and marketing experience.
Content may be king, but video content is still the best dog. 54% of consumers want to see more video content than brands they love, but there's a catch: Brands don't like making videos.
When your shoppers search for a video, but you're only targeting them with static text or images, you risk appearing disconnected. Whether you feel your brand is "ready" or not, it's time to fully embrace video content.
Fortunately, you don't need an expensive camera or professional studio to make a great video. TikTok and Instagram Reels are the perfect media for brands to tap into the video craze without the insane upfront costs. Follow these quick tips to get the most out of your video content investment via TikTok and Instagram Reels.
TikTok Content Marketing Tips for Entrepreneurs
TikTok is growing rapidly, so you need to connect quickly with this platform if you want to impress your buyers.
Sure, you can pay for TikTok ads, but they're expensive. The best thing you can do is consistently create good organic content. Follow these guidelines to make sure your branded TikToks always hit the mark.
keep it short
TikTok allows videos up to ten minutes long, but just because you can upload long videos doesn't mean you should. The best performing TikToks in the world have an average duration of just 16 seconds. If you want to connect with more viewers on TikTok, shorter is always better.
use hashtags
Like Instagram, TikTok also uses hashtags to organize content. Anyone who posts TikToks without hashtags leaves views on the table. Unlike Instagram, TikTok doesn't limit the number of hashtags you can use, it does have a character limit. When in doubt, use three to five popular hashtags to draw more attention to your content.
Collaborate with influencers
If you're new to TikTok, partnering with the right choice of influencers can get you hundreds of followers overnight. Influencers essentially allow you to "rent" their influence to bring your product in front of a new audience in an organic and natural way.
TikTok also makes it easy to find influencers. Just visit the Creators Marketplace to find influencers to hire. From there, you can collaborate with influencers on TikTok's perfect content marketing campaign.
Film content for TikTok only
Some people try to film content on Instagram Reels or YouTube and then upload it to TikTok. We're all about repurposing content and saving time, but when you have TikTok with you, you should take the opposite approach: start with TikTok first.
It sounds weird, but content created for TikTok works great like Instagram Reel, but posting Instagram Reels on TikTok doesn't work. If you want to create Reels and TikToks, first film your TikToks and then publish them on Reels.
Earn more miles with Instagram reels
TikTok is where it is, but you can't rule out Reels on Instagram. Instagram is popular with Millennials and Gen Xers, so if they're your target audience, you should definitely be on Instagram Reels.
Circles may be similar to TikTok, but there are a few things you should know about this platform. For one, the reels can only last between three and 90 seconds, while TikToks can last (theoretically) 10 minutes. If you want to own Reels' content graphics, follow these instructions.
Know your audience before filming
Is your audience really on Instagram? If so, which coils do they interact with? What content is resonating with your audience? Check your Instagram analytics for black and white data on what your audience cares about.
Pay attention to your formatting
If you want to upload a TikTok to Instagram reels, it may need to be reformatted. Scrolls are displayed in 9:16 aspect ratio, so take a look at their aspect ratio here. The reels can't last longer than 90 seconds either, so be sure to keep them short.
Create content people want to see
Brand content doesn't have to be an unsolvable mystery. If you follow the golden rule and create the content you want to see on Reels, you are in the right place.
Each brand is different, but you can bring your Instagram Reels content to life by filming:
If you're having trouble cracking the code, find out what other brands in your space are doing. You should never copy other brands, but it's a great way to get inspired when you run out of ideas.
Other types of content, like blogs and infographics, absolutely have a place in your brand's content marketing mix. But remember, video is the most engaging form of content marketing, and your audience will want more of it. Don't be afraid of videos - start creating TikTok and Reels for your business. Regardless of the size of your business, you can become a social media video superstar in no time.
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