5 Digital Marketing Strategies For MSP Companies In 2022

Zohaib Hassan is the founder and CEO of LeadOrigin, a digital marketing and data analytics consultancy.

Changes in the digital realm are inevitable. Companies in the Managed Service Provider (MSP) industry need to keep up with the ever-changing landscape or customers will look for a provider with a smarter solution. The best way to future-proof your MSP business is to strengthen your digital marketing strategy.

Digital marketing can help you reach more customers and add value to the business you serve. It is important to know which strategies are most effective. Here are five that have delivered great results for our MSP clients.

1. Paid Media

You can sell your services without having to allocate a budget, but not always. Paid media allows you to directly target the right audience with powerful tools, making it one of the best ways to acquire customers.

Pay Per Click (PPC)

With pay-per-click advertising, search engines are paid to show your ad when users search for related keywords. With an auction-based system, PPC works when you bid on the keywords you want to place your ad on. When a user enters a keyword, your ad appears above the usual list. Once a user clicks, you pay for that click.

Paid social networks

On paid social networks, it is easier to sell content as soon as it appears on the platform. Social media channels also allow you to set and control the frequency of your posts. The low cost of social media advertising allows the campaign to continue even if it lasts for a while, unlike other digital advertising strategies that may require more funds.

2. Purchased and Owned Media

The resulting support is also known as word-of-mouth marketing. This includes testimonials from customers, influencers, and fans who have become advocates for your product or service. On the other hand, native media is content that you can publish for free. You are the sole owner of this content and you can change it at any time.

SEO

SEO is all about getting your website and web pages to organically rank higher on search engine results pages. It all starts with creating valuable content with the right keywords. SEO also requires your website to load quickly and be easy to navigate for better navigation.

email marketing

When creating an email campaign, always keep your target audience in mind. Know their behavior and adjust your strategy based on the information. Find out if they value clear, simple emails more than animated graphics or interactive features. From there, you can create campaigns that result in higher engagement.

Start with a short and interesting topic. Try descriptive lines with a creative twist. Always prioritize key messages over irrelevant information that they may not need for their business. Avoid using technical terms that you can only understand, such as B.MSP. Your letters should be short, easy to digest and concise.

Remember, your customers are busy with their business and have very little time to check their email. Take the opportunity to get her attention or you risk losing her interest.

3. Influencer Marketing

Influencers who have created social media are important partners in marketing your business as a service provider. As an expert in your field, influencer reviews and tips are key to building social proof for your brand. Product endorsements and endorsements from influencers increase your reach to their large audience.

4. Data Analysis

Data analytics can help you scale your business, increase revenue, protect your assets with cybersecurity, get tasks done faster with automation, and work more smoothly without spending a fortune.

Conversion Rate Optimization

Start working on the backend of your website. Create a simple but attractive web design. In my experience, a simple design leads to higher conversions than a brilliant design.

Make sure your website loads quickly with no downtime. You can lose customers' attention if your website keeps crashing before they get to your landing page. Your website should be optimized for desktop and mobile devices.

After all, content plays an important role in conversion. Use a headline that highlights the benefits and create a clear call to action that will elicit an immediate response.

5. Creative design

A good design seals your digital marketing. This can increase engagement and increase the attention span of your potential customers.

To mark

Launching your business and showcasing your services is only half the journey to raising awareness of your business. Branding bridges the gap between you and your customers by creating a distinctive and consistent identity that they will remember.

web development

Your website is an online mirror of your business. A good web development service will expand your online presence and include web design, content development, network security setup and more.

A transparent website plays an important role in converting visitors into customers. Your website should be simple, responsive, fast-loading, and optimized, with a strategic call-to-action and contact information.

Digital Marketing in the MSP Industry

As an MSP, digital marketing can help you reach customers by choosing the right platform to showcase your services and focusing on how to convert prospects into customers.

Still not sure what digital marketing can do for your business? Here are some of the benefits of integrating digital marketing into the MSP industry.

• Everything online. Accept it or not, almost everyone is online, including your customers. To contact them, you need to appear on the platforms they use frequently.

• Your competitors are online. As your customers go online, so do your competitors. By playing the field and implementing the best digital marketing practices, you'll be one step ahead of your competition.

• Increased legitimacy. When starting your business online, digital marketing is a cost-effective way to maximize your investment.

Digital marketing for MSPs is convenient and affordable for you and your prospects. Are you ready to take your MSP business to the next level of competitiveness? Get into digital marketing now and watch your business grow!

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MSP Marketing Guide