5 Types Of Influencers To Get Behind Your New Book

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Writing a book is a great way to share your unique skills and promote your business. Anyone can publish a book these days, especially considering how far self-publishers have come in the last decade. But even if someone can publish a book, there is no guarantee that people will read it. One easy way to ensure as many people as possible see your book is with influencer marketing.

For the purpose of this article, an influencer is someone with a strong enough digital voice (or enough followers) to be able to “influence” a large audience. Influencers connect and reach large and specific demographics, making them useful for marketing. When they recommend something to their followers, the conversion rate is usually higher because of the level of trust.

In the marketing literature, different types of influencers can be effective. Here are five people to watch out for when you're ready to talk about your new book.

What are the best types of influencers to help get your book published?

1. Youtuber

YouTube is a great site if you're looking for honest book reviews written by real people. Several YouTube channels are dedicated specifically to new book reviews.

Many book lovers turn to YouTube influencers for advice and feedback because they are more trustworthy than traditional marketers. In fact, a YouTube influencer is often paid for being honest, not for selling anything.

2. Podcasters

Podcasts have given influencers the power to organize book clubs around the world. Many popular podcasts have a book club structure and can get your book out much faster than a traditional book club.

It's not always enough to submit your book to one of these podcasts. If you have enough followers or interest on other social media platforms, your podcast is more likely to get attention. With podcasts, you can conduct interviews about your new book and get honest feedback from people who, in turn, aren't getting paid to sell your book but can be honest about it.

3. Book blogger

Book blogs are as common as movie blogs and work the same way - the blogger usually rates the books they are reviewing and leaves extensive comments about them. There are many book blogs to choose from and all can be helpful.

Book review blogs also come in all shapes and sizes. A blog doesn't have to have 100,000 readers per day to be a useful marketing tool. Sometimes it's more about fit than feel. For example, if you have a book about how to build a successful startup and you find a blog dedicated solely to startup books, that might be more helpful than a website with all sorts of books. Niche audiences have the best conversion intent.

4. Social Media Content Creators

There are book reviews on almost all social networks. Some websites are dedicated specifically to books, e.g. B. Goodreads. The latest platform to support literature marketing is TikTok. The TikTok corner for book lovers is called #Booktok and has many accounts dedicated to it.

TikTok is a great way to get your book published because its algorithm is designed for mass virality. This means that some TikTok will only be shown to people with certain interests, boosting views of most TikTok with millions of views. TikTok is the fastest growing social network in 2022, making it a fertile marketing platform.

It is also important to promote yourself on your social media accounts. One way to sell yourself is to connect with platforms that talk about your work. That way, someone searching for your name doesn't have to look at your social media accounts for information and reviews about your book.

5. Mailing List Editor

There are many mailing lists that offer readers new publications. Mailing lists are a great way to get consistent marketing for your book, and many of them are inexpensive to subscribe to. Placing (or paying for) a feature for your book in such a newsletter can expose your book to a huge potential market.

Who do you work with?

There are countless ways to successfully market your book online, but it's up to you which one works best for you and your book. It's also smart to maximize the number of influencers you work with to increase your popularity as a writer. By using influencer marketing, you can put the hardest part of selling your book behind you.

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