How To Communicate Email Marketing To Your Boardroom

5 Steps To Grow Your Small Business With Cold Email

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Information and Marketing Association

September 6, 2022 Information and Marketing Association

Tim Bond, Director of Insights at the Information and Marketing Association, discusses the importance of finding accurate metrics that reflect the real-world effectiveness of email marketing, which is important to both the marketing team and the business as a whole.

It shows how well marketing professionals can communicate the strengths and challenges of telling a marketing story.

Understanding our performance and success in any area of ​​life is important. Not just the companies we follow or work for, but for our personal growth and happiness.

The marketing landscape is no different from the desire to scale, but it is increasingly chaotic. With so many rapidly evolving channels that offer so many ways to measure our performance, the process of choosing the metrics that matter most can be a minefield.

Information and Marketing Association (DMA) research often shows that email is the most attractive channel for most socio-demographic profiles, but ranks highest when used in a balanced marketing mix with other channels.

It is often difficult to find accurate metrics that reflect the actual performance and are useful to the marketing team and the business. But it should not be impossible.

What steps are necessary?

Accurately measuring marketing success across multiple channels is a challenge in itself. A key challenge identified in DMA's Meaningful Marketing Metrics report is that marketers measure the performance of campaigns without considering their true value. Many marketers measure the metrics that are most available rather than those that are most important to the business.

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It's not a scam, it's a strategic communication by Keisha Brewer at TEDxGeorgetown

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