How To Optimize The Marketing KPIs Moving The Needle In Ecommerce

Set Strategic Experimentation Metrics Widerfunnel

In the face of tight budgets, limited resources, and the growing trend of "doing more with less," monitoring and optimizing performance is more important than ever. Marketers, business leaders and other cost center representatives must be able to demonstrate the value and ROI of their programs. Therefore, meaningful measurement of KPIs is essential. To navigate the ever-changing waters of the future, it's important that executives focus on the right KPIs for their business goals and needs, not vanity metrics.

The Complete Marketing Guide to Ecommerce Metrics not only provides strategies for identifying the KPIs that matter to your brand, but also practical tips and optimization ideas for achieving those goals. The best practices in this guide have been developed and tested in today's e-commerce environment for immediate implementation.

Here are some optimization ideas you'll find in this eBook:

  • Ways to improve your average order value (AOV) by checking product recommendations on product pages.
  • Customer Lifetime Value (CLTV) strategies outside of traditional loyalty programs (eBook includes several dynamic examples).
  • A strategy to improve your sales conversion rate (CVR) by creating smooth website ads and using machine learning technology in your CRO solution.
  • Strategies based on machine learning and artificial intelligence effectively improve key performance indicators such as cart abandonment rates.

    • Are you ready to stop making measurements where you expect different results in the same standard situation? Start thinking outside the box by downloading The Complete Guide to Ecommerce Metrics for Marketers today and discover new conversion strategies designed for 2022 and beyond.

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    About the author

    Intellimize enables businesses to convert more of their website traffic into desired results such as more revenue, more customers and more leads. The Intellimize Continuous Conversion™ platform uses advanced machine learning and creative marketer insights to deliver high-converting websites by optimizing website performance for every single visitor, every time. Conversion-obsessed marketers from Okta, Sumo Logic, Gong, Tableau, Dermalogica, Drift and more use Intellimize to ensure no ad dollars are wasted. They are backed by major investors including Cobalt Capital, Addition, Amplify Partners, Homebrew and Precursor Ventures. Learn more on Intellimize's website or follow them on LinkedIn, Twitter or Facebook.

    Improve user acquisition campaigns with Firebase Analytics - Google I/O 2016

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