PRO Awards Judges Panel Shares Promotional Marketing Expertise
Calling all promotion professionals: The window to participate in the world's largest and most prestigious program that recognizes excellence in advertising marketing, the PRO Marketing Manager Award, is closing fast.
It's time to get the recognition you deserve, so we ask you: why not turn the troubles of the past few years into gear for your trophy rack? Why not get rewarded for your comeback strategy in 2021? Why not score a hard-earned victory in front of the most impressive judging panel we've ever had?
As for those skills… This week, we asked some of the judges to share their best marketing strategies, which brands they consider to be the deadliest in the market, where they find inspiration, and more. Take a look at their results below and get those notes before we wrap up this Tuesday.
Marketing Director: Which brands other than yours have promotional marketing programs that stand out in the market?
Ryan Pitilak, Director of Marketing, ZenBusiness: Shopify stands out as a company that runs promotional marketing programs that use product-driven growth methods. They offer a 14-day free trial that doesn't require a credit card. This makes it very easy for everyone to test out your platform and see if it fits before committing.
Angela Burgin Logan, Senior Manager, Multicultural Strategy, Disney Parks, Experiences & Products: What The Walt Disney Company does to tell and share multicultural stories and invite consumers from all walks of life to discover unparalleled attractions and experiences certainly stands out on the market. . outside. Outside of my own company, Proctor & Gamble is certainly continuing the pioneering trend of inclusiveness, abandoning the Wide The Screen initiative, for example.
Erin Levzov, VP Marketing Technology, Del Taco Restaurants: "I've always loved Starbucks, partly because I'm addicted to it, but also because their game excites me and teaches me more than I ever have. su on sustainability, development and coffee . .
Denise Vitola, Vice President of Communications, Social Media and Consumer Health Impact, Bayer: I love the fast food category and the bold ideas they have. I've been a big Burger King fan for a long time. Her social media prank with Wendy's is jaw-dropping. It not only makes consumers talk, but also surprises them. I think Inspire Brands is doing some really cool stuff with collaborations like Dunkin's partnership with Charli. Taco Bell has also seen success with its Mexican Pizza and Dolly Parton campaign.
CM: What are the most interesting advertising marketing trends today and why?
Ryan Pitilak: I always believe that the most compelling ad marketing campaigns are heavily based on product-driven growth, meaning they bring people into their ecosystem without any compromise. A successful program offers enough value in its free version to attract potential future paying customers. By determining which aspects of the platform experience are associated with a purchase, brands can build strong relationships with customers at below-market prices.
Angela Bergin Logan: There are trends that are hard to avoid, like exploring the metaverse. But I am primarily interested in health. All brands strive to engage consumers or content creators, but we need to think about the real people who are at the center of everything we do, taking care of their health through our offerings, helping them escape to a new world through our stories, empower fun, spend time with unforgettable experiences, fill it with magic with our attractions and much more. All these efforts can improve health, which today is in great demand and need.
Deniz Vitola: practical influencer marketing. The possibilities for influencers are endless. Think of them not as the only product promoter on your own social channel, but how you can use them, their similarities and content in your marketing mix. Influencers are celebrities who can be used in advertising, digital content, in stores, and as employees. This is a much more cost effective way to reach consumers than traditional tactics like advertising.
CM: Where do you get inspiration for your marketing campaign?
Ryan Pitilak: At ZenBusiness, we look for companies that have done a great job building their own brands. Building a brand takes determination and perseverance in the face of the initial costs of investing in people, creativity and media. What you are looking for is a brand idea that will put your brand far ahead of your competition by creating the look that people will remember you when they are ready to buy.
Angela Burgin Logan: I think creativity breeds creativity, so I try to surround myself with that. I mostly take inspiration from real consumers by watching their creativity and stories unfold on social media. I love learning how other brands do their marketing and reading about industry leading content platforms like Chief Marketer always inspires me.
Erin Levtsov: Literally everywhere, but the biggest inspiration comes when my brain is calm, ie not overloaded. While I sleep, I watch a movie, I have a drink or I have a massage. When you give your brain a break, you will be amazed at the ideas and innovations that can come.
Ann Marie Gianoutsos, Drone Racing League Marketing Director: As a sport of the future, Drone Racing League is inspired by the future. Let's listen to our fans! We reach a global audience of young tech developers who are tech pioneers, enjoy discovering new forms of entertainment, and are passionate about innovation.
Our marketing campaigns put your passion at the forefront and make DRL an important part of new technology movements including Web3, Blockchain and Metaverse. For example, our upcoming Fly-to-Own racing game from Playground Labs will let players fly drones on the Algorand blockchain and compete for cryptocurrency. Anyone who wants to help us name games and create new features can tune into our Discord.
Deniz Vitola: Everything around me. Listen, learn and apply. The world is full of good ideas. Pop culture is rich in creative concepts. Talk to people and understand them better. All of this together can really give you the inspiration you need to create best-in-class ideas. Why? Because the things around us and the events in our lives are the most meaningful. If we can make it part of our brand, consumers will stop and pay the most attention to it.
CM: What would you like to share with other marketers looking to take their career to the next level?
Ryan Pitilak: Think big. I don't think you'll make much progress in the marketing world if you're careful and humble. Some of the ideas will be very risky, but if you place enough bets you are sure to make big profits. It's a big win that leads to a different result. Investing in your brand is an example of overplaying.
Angela Burgin Logan: Marketing is the art of persuasion. You have to convince yourself that your dreams and ideas are achievable and unstoppable. Take your strong beliefs and combine them with a relentless search for what inspires you. Connect with leaders in the marketing world and don't be afraid to share (promote) our work and your hopes for career advancement.
Erin Levtsov: Don't give up. You will succeed if you don't give up. And the word "no" just means not now or you have to look for another way. It really is a question of perseverance.
Ann Marie Gianoutsos: Marketers have an incredible opportunity to shape culture and have a lasting impact on a brand that goes beyond simple accomplishments. I encourage anyone who wants to advance their marketing career to identify how their role can change not just their business, but society as a whole. At DRL, we want to make STEM education more accessible and fun with exciting drone racing. Our DRL Academy program trains students in robotics, engineering and physics through our high-speed, high-tech sports and inspires a new generation of innovators, scientists and technologists around the world.
Deniz Vitola: Let's do less [you know what]. Be yourself and only yourself. If you can be yourself in your work, you will quickly succeed and be successful. I spent too much time looking in certain directions and saying certain things. When I gave up, I became a better person for myself and for the company I worked for.
Comments
Post a Comment