Regie Secures $10M To Generate Marketing Copy Using AI

Regie.ai, a startup that uses the OpenAI GPT-3 scripting system to drive sales and marketing for brands, today announced it has raised $10 million in Series A funding led by Scale Venture Partners with participation from Foundation Capital, South Park House of Commons. Raised one-day deals and celebrity angel investors. The new investment comes as venture capitalists increasingly see opportunities in counterfeit ad-tech companies whose technology promises to save time and possibly increase personalization.

Reg was founded in 2020 by Matt Millen and Srinath Sridhar. Sridhar, who previously worked as a software engineer at Google and Meta, is a data scientist. It has developed enterprise-grade artificial intelligence systems that detect duplicate images and rank search results. Previously, Millen was a vice president at T-Mobile, where he led national sales groups (such as strategic accounts and accounts).

Sridhar says that along with Reddy and Melin, they sought a way for the company to connect with its customers through email, social media, text messages, podcasts, online advertising and more. He points out that because businesses have so many platforms and ways to communicate with customers, it can be difficult for content marketers to consistently create engaging content to reach customers.

"The way we create content has fundamentally changed," Sridhar told TechCrunch via email. “Marketers and copywriters… [increasingly] need to create and manage content and workflow content.”

Reggie uses GPT-3 to support his service, the same GPT-3 that can produce poetry, prose, and academic papers. But it's a "flavor" of GPT-3, based on a training dataset of almost 20,000 sales sequences (a series of steps to convert prospects into customers) and around 100 million e- sales emails. There are also custom language systems created by Regi to display brands and messages, and are designed to integrate with existing sales platforms such as Outreach, HubSpot and SalesLoft.

Image credit: sign

To prevent systems from releasing problematic expressions, Reggie said each system undergoes "human review" and is tested before release. The startup claims to train systems in "inclusive" languages ​​and test them for bias, for example against certain demographics.

Clients can use Regie to create original search engine optimized content or to create custom sales sequences. The platform also offers tools for customizing blogs and social media posts, as well as a Chrome extension that analyzes the "quality" of emails sent by customers and rewrites the text if desired.

"Generative AI is revolutionizing the way content is created today. Raji's biggest competitor will be a massive content creation and management platform that will be completely redesigned by AI in the future," said Sridhar with confidence, including Acrobat, Illustrator, Photoshop and now Figma, and Adobe Experience Cloud, as Regi continues to build an intelligent platform for creating and managing enterprise content."

Instead, Regie competes with vendors like Jasper, Phrasee, Copysmith, and Copy.ai, all of which use artificial intelligence to create personalized marketing copy. But Sridhar argues that Regi is a more vertical platform serving enterprise teams going to market with text, images, and workflows merged into a single pane of glass.

"Generating AI is a kind of paradigm shift that will not only increase business productivity and profits, but also reduce profits. There are very few products that can improve both sides of this financial equation." "So if a company wants to cut costs because they want to integrate their sales tools, or cut back on outsourcing copywriting to increase profits at the same time, Regi can do that. If you're an outsourced marketing agency looking to retain more clients and efficiently create content at scale, The Reg can certainly do the same for agencies."

The company currently has more than 70 software-as-a-service customers under annual contracts, including AT&T, Sophos, Okta, and Crunchbase. Sridhar did not disclose his earnings, but said he expected the 25-person business to grow "significantly" this year.

Sridhar said, “This is a revolutionary new field. As usual, adoption requires user education. It is clear to us as practitioners that the world has changed. 'others are getting their hands dirty and they're convinced that it's happening, and that's a very positive development. Therefore, we have to be patient in learning. We also have to show that the quality of the content does not not deteriorate and that it can perform better and more consistently to keep pace with the strategic use of AI.”

To date, Reggie has raised $14.8 million.