TikTok Marketing 101: How To Get Started
TikTok has taken the world by storm with its popular social media platform, and there are plenty of opportunities for seasoned marketers.
TikTok has 1 billion monthly users and US users spend around 52 minutes a day on the app.
With this level of reach and engagement, TikTok offers many unique ways to do business in front of potential customers.
In this article, I will explain the benefits of advertising on TikTok, how to create a business profile on TikTok, how to navigate the Ads Manager, and what types of ads work well on the social app.
What are the benefits of TikTok ads?
TikTok continues to improve its marketing and monetization capabilities.
In 2022, 24% of marketers found the app useful for business purposes.
The progress won't stop anytime soon.
In 2021, TikTok users spent nearly $2.3 billion on the app, up from $1.3 billion in 2020; That's a 77% increase in revenue!
And since TikTok ads reach a large number of people, it is very easy to introduce your product to the right audience.
How to create a TikTok profile for your brand
Do you know how to create a TikTok Business profile?
Follow these five easy steps.
Step 1: Create your session
Go to the TikTok Ads Manager login page and fill in the boxes with your company credentials.
Click Submit Code and enter your verification code.
After verifying your account, you will be asked to log in.
Step 2: Create your account
Once your account is verified, you will need to provide basic information about your business.
This includes indicating your business location and currency preference.
Here you will also add your business name.
Step 3: Add your business information
When you first log in, you'll see a pop-up where you add more details about your business and billing information.
It's important to enter your URL correctly to make sure your website works properly.
To pass an account review, the website must contain all the business information you previously entered, clearly list the products you offer, and be relevant to what you want to promote.
Step 4: Select your payment preferences
In your account, you will choose whether you prefer manual or automatic payments.
Once you choose it, you cannot change it.
Step 5: Submit your account
Once you have added your account information, you will click submit and you will receive a response within 24 hours if your account has been approved.
dismiss? Here are the common reasons for rejection
- See the format of your URL . Make sure it follows the recommended format.
- Your website is not promoting the product you listed or your landing page is not displaying the product correctly.
- Your product or service may be banned on your marketplace . See TikTok's advertising policies for more information.
How to Navigate the TikTok Ads Manager
From your TikTok Ad Manager, you can access four main areas:
dashboard
Dashboard provides a quick overview of your data and performance trends
You'll see a high-level overview of your active campaigns, budget spend, and graphs that track ad performance over time.
countryside
When you go to the Campaigns page, you'll see all the campaigns, ad groups, and ads that have been created.
You can edit all your small and large scale ads and easily create new campaigns.
Wealth
The assets page stores all of your ad assets, including your events, creatives, audience data, and catalog.
Your Assets page will be your primary resource for creating and managing tracking pixels, website pixels, and third-party visitor processors.
Reports
Here you can create custom ad reports that you can share with your teammates. You can customize each column or take advantage of one of the predefined templates.
What types of ads can you run on TikTok?
There are different types of advertisements you can display on TikTok. Understanding the different types of advertising is important in determining the effective coordination of your business goals.
Here are five types of TikTok ads:
- Import announcements.
- take the mark
- see above.
- The hashtag challenge.
- Significant impact.
TikTok Ads: Import Ads
In-feed ads have a similar feel to the Instagram ads you encounter when scrolling through endless Instagram stories. It appears among other videos on the For You (FYP) page.
It is designed to make your TikTok experience seamless. They usually last between 9 and 15 seconds and have a single editable call (CTA).
In order to grab the attention of end users, these advertisements should be eye-catching and attractive. This will help improve the chances of the end user interacting with your ad.
TikTok Ads: Brands
Once you open the app, an ad will appear. It will be a brand advertisement.
If you want to create awareness among a large audience, this type of advertising will be the best to achieve this goal. Once the advertisement is presented to the user after opening the app, it will also appear in the FYP.
If you're a small business or just getting started with TikTok ads, this may not be the most effective advertising model. These ads can be very expensive due to their large size.
A review of KPIs and performance metrics will be important in deciding which format to follow.
TikTok Ads: TopView
Based on branded ads, TopView ads are similar, but instead of appearing immediately when users open the app, they appear in your feed after three seconds.
TikTok Ads: The Branded Hashtag Challenge
Are you looking for a unique type of TikTok ads? Consider using a hashtag challenge ad.
When you create these types of ads, you encourage users to create self-generated content using hashtags of their choice.
When the end user clicks on your sponsored hashtag, they'll be taken to a TikTok landing page with your logo, a link to your website, and a description of the challenge you're facing.
This information determines the path of creativity for end users.
It's important to remember that these ads require you to set clear goals before running the ad.
You decide if you want this hashtag challenge to raise awareness of your product, generate leads, or improve brand awareness.
Unpacking the details will help you set clear criteria for your hashtag challenge.
TikTok Ads: Brand Impact
Like Snapchat, TikTok allows brands to advertise with stickers and filters.
These ads can last up to 10 days and encourage end users to interact directly with your brand.
What type of content works on TikTok?
Each social platform has a style of content that will work better than the others.
Understanding the types of content that drive engagement will help you maximize key performance indicators (KPIs) and avoid the trap of only sharing promotional content.
We distinguish here three types of content that increase engagement on TikTok:
vote
Why are end users drawn to TikTok?
They are looking for entertainment and a short getaway. Brands can speak effectively to this audience through humor.
Simply presenting a problem and how your product solves it can be a unique way to present your products and solutions.
education
Has your name been tagged in a "TikTok Tips" or "TikTok Hacks" video? I may have returned several times.
Because these videos are very useful and interesting.
Following a similar format can benefit your brand. You can show how your products will help solve a potential customer's problems in a memorable and meaningful way.
Major
Building a strong working relationship with stakeholders in your industry will help you speak directly to your target audience.
Influencers have a unique ability to build a relationship of trust with a large number of followers.
This trust is very valuable as it can give you honest reviews and recommendations for your product.
They can speak to your audience's pain points and be seen as a real, authentic source of information.
end
TikTok is poised to continue its phenomenal growth.
With new advertising options becoming more and more available and the platform being constantly updated, the potential for your business to grow using this platform will increase exponentially.
More resources:
Feature image: Kaspers Greenvalds/Shutterstock
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