6sense CMO Releases Second Edition Of NextGeneration Sales And Marketing Playbook, "No Forms. No Spam. No Cold Calls."

6sense CMO Releases Second Edition Of NextGeneration Sales And Marketing Playbook,

The updated book takes a bold and brilliant approach to modern B2B sales and marketing.

SAN FRANCISCO , Sept. 27, 2022 /PRNewswire/ -- Latane Konan, Chief Marketer of 6sense, today announced the second edition of her book No Forms. No spam, no cold calls. Put together a primer for sales and marketing managers who want to hone their craft and break from the status quo by really considering their customers' needs and habits. Since the book's first release in 2020, Wiley, a world leader in publishing, education, and research, has begun distributing it worldwide. Sales of over 15,000 first editions demonstrate the inherent value of the book and the need to continue helping more teams with this expanded second edition.

"There is no way. It's not garbage. No Cold Calls." shines a light on an opaque business environment where nearly $2 trillion in losses are preventing companies from achieving predictable revenue growth. This step-by-step guide will change the way professionals think about marketing and sales in the modern age, breaking your assumptions and other outdated methods. It will equip you with the necessary techniques and tools.

"This book is designed to meet the needs of a new generation of sales and marketing leaders who are ready to abandon traditional strategies, tactics and technologies that no longer work," said Conant. “The nature of our work at 6sense and the wide range of clients from different industries that we serve give us a deep understanding of the leadership imperative to revolutionize sales and marketing and bring confidence to all businesses. We formulated these strategies to make them work. At 6sense, that will allow us to achieve 1136% revenue growth in three years and 2022 Inc. Let's reach 550th in the ranking. 5000"

In the two years since the book's release, Conant has compiled other key insights to better equip sales and marketing leaders with the latest strategies and tactics for success in 2023 and beyond. Therefore, readers can expect the following in this issue:

  • Conant and 6sense's combined knowledge and industry experience in modern marketing techniques and strategies for implementation.
  • An all-new chapter, The Modern Sales Organization, written by Mark Ebert , SVP of Global Sales at 6sense, explores the latest and greatest sales principles from a CRO perspective that enable sales teams to win.
  • A foreword by Jason Zintak, CEO of 6sense , a man who began and built his career as a business development representative (BDR), underscores the book's credibility and relevance, providing a strong cause for change and a call to action for improvement. its quality. said B2B buyers. Create and bring experience to market.
  • The FAQ section provides answers to questions about putting these modern sales and marketing methods into practice, along with a step-by-step guide to implementing a truly spam-free training program.
  • Key sales and marketing topics include data, artificial intelligence, technology suites, customer experience, B2B shopper behavior, lead generation, personalization, the sales funnel, the role of BDR, the dark funnel™, everything related to account-based marketing and more. . .
  • To change your mindset, you need to be an expert in the marketplace, understand how it will benefit your entire organization, and what you need to give up to make the change.

"This book challenges sales and marketing executives to find customers in the right way, in the right place, and at the right time to achieve predictable revenue growth. It explains how to empower sales and marketing teams to take pride in of customer service. prospect first," says Ebert candidly. Talk about success and revenue growth.

"No Forms. No Spam No Cold Calls" is available today at Amazon, Barnes & Noble and other retailers nationwide. All proceeds from book sales go to GoodSense, the nonprofit arm of 6sense, whose goal is to support the communities they serve. .

For more information:

About Latana Conant

As CMO of 6sense, Latane is committed to providing marketers with impactful technology, visionary insights, and thought leaders so they can confidently lead their teams, their businesses, and their industries into the future. As a provider of recovery software, it focuses on using data to make marketing programs profitable, not just potential customers.

Latane leads the Empowered CMO Network, an organization that helps women CMOs reach their full professional and personal potential through leadership, inspiration and excellence. He is a member of Pavilion and sits on the advisory boards of MediaFly and Atrium.

Latane is creative, charismatic and competitive. Her high energy, positive attitude and sense of humor are contagious and it's hard to find a client, partner, audience or colleague who doesn't want to work with her. Follow his ideas, inspiration and updates on LinkedIn .

about 6 senses

6sense is reinventing the way companies create, manage, and turn sales funnels into revenue. 6sense Revenue AI™ captures anonymous purchase signals, selects the right account at the right time, and recommends channels and messages to increase revenue. 6sense eliminates the guesswork, friction, and unnecessary sales effort, enabling sales, marketing, and account teams to significantly improve sales funnel quality, increase sales velocity, increase conversion rates, and increase revenue. income predictably. 6sense has been recognized for market-defining technology by Forbes Cloud 100, Gartner, and Forrester, as well as Glassdoor, Inc. magazine, and a relatively strong corporate culture. To learn more, visit 6sense or follow us on LinkedIn and Twitter .

Cision View original content: https://www.prnewswire.com/news-releases/6sense-cmo-releases-second-edition-of-next-generation-sales-and-marketing-playbook-no-forms-no-spam - No cold calling-301634690.html

6 Senses Fountain

Set the day for June 2021

Comments

Post a Comment

Popular posts from this blog

Opinion: The Growing Impact Of Digital Marketing On Consumer Behaviour

Image
As consumers become exceptionally good researchers when it comes to making a purchase decision, the author lists digital marketing strategies for marketers. October 28, 2022 08:02:00 | Items | Ashtha Beecham While traditional marketing is limited to a local, at most national, audience, digital marketing, on the other hand, expands the market to reach everyone who connects online. According to a McKinsey report, “The Covid-19 crisis has accelerated the digitization of customer interactions around the world by years.” The first rule of marketing is to have the right offer in the right place at the right time. Digital marketing helps brands reach their ideal customers where they are today: ONLINE. A healthy digital marketing mix today includes email marketing, content marketing, social media marketing, lead generation campaigns, search engine optimization, digital outdoor, public relations online, mobile marketing, online content, branding and influencer marketing. What is consumer...
Read more

Ageless Media Announces Branding Strategy & Marketing Services In Seattle

Image
Seattle, USA - April 27, 2023 - With newly announced branding services, Ageless Media helps companies and entrepreneurs create unique visual identities and compelling messages. Agency professionals work with companies to develop an integrated branding strategy that will resonate with their target audience. Interested can get more information at https://www.agelessmedia.co/ With this announcement, Ageless Media introduced established companies to the need for a new brand, and new companies began building their brand endorsements to create a unique and effective social media presence. Companies can create targeted social media profiles, Facebook ads, Google ads, professional landing pages that link to all social media platforms, and more. Another important component of Ageless Media's brand new services is web design In today's highly digital world, a business's website is primarily its storefront, so it's important that the website and all online branding is aest...
Read more

What Are The Brands Strategies For Marketing During Indias Festive Times

Image
In a country like India where buying decisions are largely driven by emotions, the holiday season gives your customers the added benefit of reminding them of Indian culture by associating them with your products. The holidays provide a great opportunity to reconnect with current and potential clients or clients. During the festival you can develop effective marketing strategies that will help you communicate more effectively with your customers or clients. Internet sales also increase during the festival. Fintech simplifies and accelerates processes in general; The holiday season is simply a high-volume season. The holiday season is a great time to showcase your range of products, launch new products and services, and reach a wider audience. Banks and financial institutions offer a wide range of flexible solutions such as working capital, debt, supply chain finance, machinery finance, microfinance, commercial vehicle loans, commercial equipment loans, etc. As of September 9, 2022, pu...
Read more