Festive Season Marketing Strategies For Small Businesses That Dont Cost Too Much

Festive Season Marketing Strategies For Small Businesses That Dont Cost Too Much
Customers should be treated like family members. Create a personal letter or write a handwritten note to complement your personalized seasonal greetings, gift bundles or coupons by placing them in their mailbox (if they're not already addressed to them). © Powered by Financial Express Treat your customers like family. Create a personal letter or write a handwritten note to complement your personalized seasonal greetings, gift bundles or coupons by placing them in their mailbox (if they're not already addressed to them).

From Hazrat Harri

Ease of doing business for small and medium businesses. Keeping your audience's attention during the holiday season is a challenge, and companies continue to invent and capture customers' attention with smart marketing strategies.

The secret to effective small business holiday promotions is to keep them simple. promote concept, value and sentiment in every message. If you have a growing business, check out these smart and effective holiday marketing strategies.

Personalized Christmas greetings by email

Customers should be treated like family members. Create a personal letter or write a handwritten note to complement your personalized seasonal greetings, gift bundles or coupons by placing them in their mailbox (if they're not already addressed to them). This allows your customers to learn about your company and increases visibility in their field and in their social circles. As a result, your potential audience and income will increase.

Also Read: Visa partners with payments firm Tunes to send money to 44 countries for SMEs and individuals

Use social media

Your customers and partners learn about you first and learn about you through social media and your website. Maintaining an active and innovative digital presence, especially on social networks.

Offer free samples and quotes

We now live in an experimental economy where all products must be tested before being approved. This allows people to try the product before they buy it. Essentially, by doing product testing, you are encouraging consumers to rate your products. This allows you to better understand your customers' needs and offer relevant products. Sending a gift during the holidays is a great way to get their attention and try your product at the same time.

Discounts and offers are one of the most popular methods of festival marketing. E-commerce companies are taking advantage of this by launching Big Maha Bachat sales, Festive Bonanza and other promotions to strengthen their position. Also, during the holiday season, customers often save piglets for a "Sale". Use this method for your business.

Participate in online and offline community marketing

Community marketing is an important aspect of internet marketing. In the past, open communities were created in open markets, fairs, community markets... All these communities are already digitized. People of different backgrounds and nationalities come together on Facebook, Instagram and Pinterest to create a network of shared interests.

Use your advertising budget wisely

Compared to traditional advertising (newspaper ads, radio ads, posters...), digital advertising is cheaper. You can run test ads on a small budget to make sure you're spending your money wisely. The answer will determine how much you need to increase your budget (based on your requirements) and keep your business popular. However, keep in mind that consistency is key.

conclusion

Preparing for the holidays can be difficult for small businesses, but don't despair. Yes, the stakes are high and there is a lot to do, but starting early will greatly increase your chances of success. As competition increases, more companies offer similar products with improved features, quality or prices. Marketing companies use festivals as a way to promote their products during such times. Holiday marketing strategies this season can have a big impact on audiences in the (near) future, no matter how subtle. Improve your marketing efforts and sales this holiday season with these holiday marketing strategies and you'll make a positive impact on your business.

Kamna Hazrati is a business consultant, consultant and founder of KH Advisory.

Also Read: Center may consider increasing percentage subsidy for MSME manufacturers and exporters

How to promote your small business this holiday season

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