Marketing 101: Get The Right People In The Room
Written by Stuf's Marketing Director, Marisa Thimy
We've all seen an unfortunate or offensive brand campaign and thought, "How was that received?" Like a soda can to end a protest, or to inject cultural elements into a "new" flow. The answer may not be who was in the room to make the decision, but who was n't .
Organizations often believe that campaigns, regardless of their audience, thrive on the ideas of diverse contributors. And while the importance of diversity isn't just limited to marketing, the nature of our business is simply visible from the outside, creating more room for celebration and criticism. It is important to emphasize our responsibility as business traders. Here are some ways to do a better job.
Building a diverse team
First, creating a team with different cultures, experiences and perspectives inevitably leads to a more hopeful outlook. A team that represents the community as a whole is better positioned to serve and speak to that community through products, messaging and content. When people from different backgrounds work together, they come up with creative solutions that other team members might not think of and act as a sounding board to filter out ideas that might alienate a team. Organizations are beginning to understand the importance of diversity within teams and leadership; However, there is still a long way to go, which is why it is so important to use recruiting and hiring techniques that create representation.
gaining exclusivity
Bridging the gap starts with recognizing that we are all different and bring something unique to the table. The purpose of a diverse group is not to argue until everyone agrees, but to ask questions, understand and empathize with those who disagree. Encourage team members to share and listen to their thoughts before acting. By promoting individuality and inspiring team members to be true leaders, they will naturally bring out their strengths and promote a good team.
At Stuf, we start each group's situation with a 'Topic of the Week'. Although the topics cover different categories, they always give us a chance to learn something new about our peers and share information about ourselves. With this simple 10-minute weekly training, we recognize and value the experiences, perspectives and opinions of our team members.
Fostering a collaborative environment
It is not enough to have a diverse team; You should also ensure that team members are empowered to share their ideas and provide constructive feedback. People will not speak up if they feel they are not being heard or taken seriously. Establishing processes that foster creativity and contribution from team members through various communication methods. Try a combination of brainstorming sessions, small focus groups, and surveys to allow individuals to contribute asynchronously. Creating an environment where everyone feels valued and encouraged to share ideas will lead to the diversity of thought essential to innovation. So throughout the process and the end result, incorporate different perspectives and ideas into your next campaign or project.
Know when to call
trust your intuition; If you feel bad, other people probably feel the same way. It's hard to say goodbye to a once-promising concept, but it becomes an easy decision when it's not based on time or effort, but on the expected outcome. Not all ideas will work. Don't be afraid to admit it and move on to the next opportunity.
Diversity in all areas of work and life is a competitive advantage and leads to more creative ideas and innovative approaches. It also creates opportunities for companies to promote inclusion and create an environment where employees feel valued and inspired to reach their full potential. For marketers, this environment leads to better results and creates a strong culture of trust and engagement with their audience.
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