Measuring Marketing Effectiveness: Techniques You Can Implement Today [Webinar]

Measuring Marketing Effectiveness: Techniques You Can Implement Today [Webinar]

If I ask you "Are your marketing campaigns effective?" Can you answer this question with confidence?

And if you can't, do you know how to find out?

Our bosses not only want to know if their investment is being spent wisely, they also want to know if it's worth it.

Sometimes providing these answers is the hardest part of our job.

Spend time developing marketing strategies and budgets. Map each channel carefully and set up tracking to make sure you are allocating traffic and conversions correctly. The strategies are being implemented.

Now is the time to determine if your campaigns are performing as expected.

Is it effective? Are you achieving your goals and KPIs?

Do they deliver the results their superiors expect?

With so many channels and inbound sources, it can be difficult to know which one is important to your campaigns and leadership. And while we can't tell you exactly which ones are important to your specific campaigns, we can provide you with the resources to find out for yourself.

Join me and Shaubhik Ray, Senior Director of Digital Analytics at iQuanti, as I show you how to get this information from the data you already have.

Sign up for our next webinar to find out how to better measure the performance of your campaigns. You will learn where to look for hidden optimization data and will be able to answer this initial question with confidence.

Key points you can expect to know:

  • Several measurement methods you can implement today.
  • Advantages and disadvantages of each measurement method.
  • How to choose the right measurement method for your business and campaigns.

Let us improve your ability to predict the success of your marketing programs and gain the information you need to strategically focus or plan next year's campaigns.

Make sure you register today, even if you can't join us directly. We will send you the registration upon request so that you can review it later. But one of the benefits of live participation is the ability to ask questions specific to your particular situation.

Hope to see you there!

Measuring success in email marketing

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