New RollWorks Survey Confirms Marketers Rely On AccountBased Marketing To Drive Pipeline And Revenue Goals

New RollWorks Survey Confirms Marketers Rely On AccountBased Marketing To Drive Pipeline And Revenue Goals
San Francisco -

Leads, ads and other ABM interactions account for 90% of B2B marketers' priorities.

Marketing platform RollWorks, a division of NextRoll, today announced the results of a six-month survey designed to identify the priorities and challenges of B2B marketers. New research shows that marketers rely heavily on ABM to improve ROI and meet pipeline and revenue goals.

"Marketers recognize that ABM is an efficient and effective marketing strategy for reaching the right customers at the right time across multiple marketing channels," said Dara Fitzpatrick, director of RollWorks. It drives growth by helping to create a sales strategy," he said. Sales...

ABM's critical role in key initiatives + issues

B2B marketers are expressing their reliance on ABM to support key initiatives. The vast majority of respondents turned to ABM to help increase ROI and meet pipeline and revenue goals (72%) , followed by faster sales cycles (53%), faster growth and better communication between marketing and sales. gap (respectively 48%).

However, nearly half of respondents said they are delivering personalized and relevant ads to the right people on the pages they spend time on (44%), achieving the right goals on the pages they spend time on (43%), and expanding ABM . Programs (42%) were the main problems in implementing their missile defense strategy.

Pay close attention to understanding the goals of the market

Many B2B organizations recognize that ABM means efficiency and accuracy can coexist. According to the respondents of the survey, their two main tasks are to understand the purpose or which account in the market to buy a solution, even if they have not heard of the solution (48%), as well as advertising and other advertising methods. ABM. . Participation (40%).

Digital and posted Webinars

In the survey, over the past six months, respondents said they were investing in digital advertising and webinars, with nearly 80% of respondents doubling their investment in digital advertising and 43% investing in webinars . Interestingly, 18% (25% less than webinars) said they are investing in virtual events.

Of respondents who have used HubSpot in the past six months, two-thirds of respondents say HubSpot is their primary CRM. RollWorks' integration with HubSpot provides marketers with an end-to-end, easy-to-use, strategic account-focused solution that enables teams of all sizes to effectively identify and engage high-interest customers and buyers. And measure the results. The integration, which gives most go-to-market teams enhanced account-level visibility, is a prime example of how ABM and CRM can work together to deliver deep insights to all revenue segments.

The survey followed nearly 200 B2B marketing and sales professionals from March to September 2022.

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RollWorks, a division of NextRoll, provides an account-based platform for ambitious B2B companies to unify their marketing and sales departments and drive revenue growth. Driven by native data and machine learning, RollWorks solutions meet the needs of small and large organizations, from organizations with best-in-class ABM software to startups. By enabling teams to identify target customers and key buyers, reach customers across multiple channels, and measure program performance within their accounting systems, RollWorks is an essential platform for marketers and marketers who often find account-based systems unnecessary. To learn more about Good Business, visit www.rollworks.com.

Presentation of new services and products designed for B2B

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