Seven Marketing Trends Small Business Owners Need For 2023
Sean Royce is a professional speaker and consultant on leadership and organizational development. Omni-Solutions Consulting LLC.
Small business owners worry about a myriad of tasks at the end of the quarter, from processing numbers to cleaning out warehouses. As the new year approaches, it's time to think about your marketing strategy for the coming year. As you plan your budget and allocate resources, consider incorporating these seven marketing trends to beat the competition in 2023.
Personal campaign
You can't have a business without a brand. Unfortunately, when consumers look at your products or services, the next step in the decision-making process is to learn about your company and its founders. What do customers find when they visit your social channels?
Do your social media profiles tell them what you do, who you serve, and why? Is your personal brand aligned with your business goals?
If you want to keep up with the competition, the answer to these questions should be yes. You want people to recognize you and your brand when they see it. To do this, you need to be present in the digital and physical worlds, be consistent with your online and offline messages, and be active where your audience frequents.
Marketing target audience
Tech entrepreneurs are always talking about the "leap." The next big advance in marketing will come through the metaverse. The question is, will your small business be ready? To understand how you can use this new technology before your competitors, watch this video from Satya Nadella about how Metaverse can change the way we see and participate in the world.
The Metaverse is a virtual world that people can explore and interact with. It is a bridge between the "real" world and the Internet. On Metaverse, companies can create custom VR experiences for their customers. This is a great way to give them an immersive experience.
There are three ways your small business can use Metaverse:
1. Use AR and VR to create engaging experiences for your customers.
2. Use 3D printing to create physical products that your customers can use in the metaverse.
3. Use blockchain to create a secure and decentralized way to store data and transactions.
Create a community for your audience
How can your small business unite its members with each other in a shared vision? I recently watched the WeWork documentary on Hulu. If you don't know the story, WeWork is a company that provides shared office space to entrepreneurs and small businesses. The company was born with an ambitious goal: to change the way of working.
The idea behind WeWork is simple but powerful: people are more productive when they feel part of a community.
I'm not here to discuss the mistakes of its creators, but to discuss the power behind the concept of community. Desired by your customer community; give them
Data driven content
According to HubSpot's research, 54% of viewers prefer videos over written content.
How much of your audience is in that percentage? When was the last time you viewed the information? As an evidence-based coach, data plays an important role in my business decisions.
We know content is important, but small business owners can't rely on assumptions when deciding what type of content and media to create. It will help you increase your marketing budget, support your decisions with data, understand who your customers are, what they want and how to reach them.
Add speakers and authors to your profile
Speaking at a professional conference and writing a book based on your expertise in the field will be key marketing strategies for small business owners, especially those offering professional services.
Both allow you to reach new audiences unfamiliar with your work and increase your visibility and experience.
Strategic cooperation
You are six degrees away from a potential business partner or contact that could change the course of your business. The problem is, you don't know the five people between you and them. Communication with colleagues is useful here. A long-term but effective marketing strategy for small businesses in 2023 may consist of alliances between non-competing companies to dialogue with each other.
The constant growth of influencer marketing
You may not be able to get your product or service endorsed by a well-known celebrity, but you can get an influencer. Audiences rely on influencers for advice, and small business owners need to reach out to audiences interested in their products or services.
But don't be fooled. Not all influencers have the same relationship with the public. Consider these when evaluating influencers for your business:
• Communication. How many people can they reach with their message?
• Engagement. Are their fans interacting with their posts?
• Compatibility. Is their audience the right fit for your business?
• Originality. Are influencers real?
What does your product or service mean to them? Do they promote something similar? All of these questions should be asked before an influencer signs an endorsement deal.
For some small business owners, niche influencers with small but highly engaged audiences are a good fit for your marketing dollars.
Small businesses need to start thinking about marketing to stay ahead of the competition in 2023. When you combine the power of personal branding and proven offline marketing techniques with the power of new technologies, you have a marketing mix that can help your company succeed. . 2023 and beyond.
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