Stagwell (STGW) DigitalFirst Creative Agency Code And Theory Launches Industry's First Holistic Inclusive Design And Marketing Strategy Discipline
Appoints Renowned Social Impact Strategist Kirstin Nimmo to Manage Billions of Market Opportunities; Create the first edition of Words Up's inclusive writing guide.
NEW YORK , Oct. 18, 2022 / PRNewswire / - Code and Theory , Stagwell's creative agency for digital technology, today announced the creation of the industry's first holistic discipline, inclusive design and marketing strategy (ID&M). In a crowded agency landscape where brands have to choose between campaign-centric DEI agencies or social impact agencies, ID&M Code and Theory applies inclusivity to a digital-centric strategy, leveraging intersectionality to unleash the transformative value of brands . The ID&M Code and Theory discipline is the first of its kind at Stagwell .
Kirstin Nimmo , leader of the White House-recognized prison reform campaign at #IAmAM, Nestlé Purina Foundation, opened the first pet shelters in New York and Yahoo's award-winning social impact strategist Ally Promise Anthem. director to provide information on the experience of black Americans and more.
Nimmo's 14 years of social benefits experience will be applied to the agency's existing code and theory workflows to enhance a robust suite of digital-centric products. He is responsible for creating a diverse team of creatives, strategists and technicians to ensure that every agency product is inherently inclusive; Strengthen brands with today's numerous consumers and increase employee retention. The agency has achieved groundbreaking achievements to date, including impressive inclusive work with The Washington Commanders, Con Edison, Adidas, National Council on Aging, and Johnson & Johnson, to name a few.
Consumer diversity is changing the mainstream in the United States; It represents the most dynamic and fastest growing segment of the US consumer economy and offers brands billions of dollars of opportunity. The demand for code and theory has never been higher as customers actively seek knowledge and experience in the field.
"Recognizing the importance of industry diversity and multicultural marketing was exciting more than a decade ago, but today's consumers are demanding more," said Nimmo. "The pandemic and recent racial justice movements have led to collective and individual changes in identity, performance and accountability. These developments have paved the way for a broader approach to inclusion, where brands can respect intersectional identities. of consumers. Brands have the opportunity to evolve and accurately reflect the complexities of our culture, and we are proud to honor this call. "
"ID&M's goal is to bring inclusion closer to the decades we've faced with digital transformation by connecting the dots between consumers and brands at every touchpoint," said Dan Gardner , founder and president, executive of Code and Theory. I am so excited for Kirstin to join The Code and Theory. Brands looking to take advantage of this extraordinary market opportunity and achieve high ROI will take advantage of its experience to truly embrace inclusion as a strategy, not a tactic. in all areas of their business, including marketing and communications. "
Creating the discipline is part of the agency's desire to be an anti-racist company. In 2021, Code and Theory hired its first Chief Diversity Officer, René Miller, and has since expanded its rotation system by 5%, which requires the agency to continually review the progress of all DEI commitments. and deliver real changes that produce measurable results for customers. who helps to return it
"At Code and Theory, we knew that our continued commitment to developing a workforce of different races, ethnicities, ages and nationalities would continually improve our ability to deliver a cross-industry forward-looking vision that transforms business and impacts our customers. Services, Platforms, Inclusion at the heart of our agency has become a clear direction for our work and laid the foundation for a new discipline in ID&M, ”added Renee Miller, Chief Diversity Officer, Code and Theory.
As part of an effort to promote brand development, ID&M developed Words Up , an industry writing guide designed to facilitate inclusive discussion and collaborative language work. Nimmo added: “As digital developers and marketers, we help clients reach people around the world and it's important to use the right language in the right places. When brands use inclusive language, they invite communities, broaden audiences, and create brand love with consumers they may not have met in the past. In addition, Nimmo and the ID&M team have created a Linkedin group and a Discord channel for creative and branding professionals. to collaborate, share resources and knowledge in real time.
To learn more about the Code and Theory discipline dedicated to inclusive marketing and design, go here .
To learn more about the structure and theory of the DEI code, go here .
To access the first edition of Words Up , click here .
Click here to request access to the ID&M Linkedin group and the Discord channel here.
About code and theory
Founded in 2001, Code and Theory is a digital creative agency at the heart of creativity and technology. With a global roster of Fortune 100 customers and startups, we are committed to solving the toughest problems and creating end-to-end solutions to meet the needs of the ever-changing digital landscape.
About Stagwell
Stagwell is a web of challenges designed to transform marketing. We deliver large-scale creative work to the world's most ambitious brands, combining cultural creativity and cutting-edge technology to balance the art and science of marketing. Our 13,000+ professionals in over 34 countries are led by entrepreneurs with one goal: to increase efficiency and improve business outcomes for clients. Join us at www.stagwellglobal.com
contacts with the media
By code and theory
Nathalie Black
press@codeandtheory.com
for Stagwell
Brandon Dixon
pr@stagwellglobal.com
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