Study: 85% Of B2B Marketers Confident Of Marketing Plan Despite Economic Uncertainty

Study: 85% Of B2B Marketers Confident Of Marketing Plan Despite Economic Uncertainty

A majority (85%) of B2B marketing executives in Asia Pacific believe their marketing strategy will fail amid economic uncertainty over the next six months. In fact, retailers in the region see this opportunity as an opportunity to showcase their value and redefine their brand story (34%) and build relationships and trust with shoppers (30%).

In a sign of confidence, 59% of B2B marketers in Asia-Pacific do not intend to cut branding spending in the next six months, while 20% plan to increase spending. Having a strong brand as a selling point is the most common reason marketers decide to keep or increase spending (62%), followed by the need to stay informed during times of economic uncertainty (55%) and protect themselves. price fluctuations (45%).

B2B marketers are looking to create targeted creative campaigns to deliver impactful results over the next six months, and for this, creativity (54%), efficiency (50%) and innovation (47%) were cited as key skills. Asia Pacific B2B marketers are also focused on showing how they support their customers in this volatile business and macro environment. In fact, almost half (48%) of the region's residents said so, the highest number in a global LinkedIn survey.

Sustainability is also a key focus for APAC. Half of Asia-Pacific marketers said they are considering demonstrating how seriously their brand takes sustainability by considering how they plan and direct their efforts and spending over the next six to twelve months. And the region's B2B marketers are ready. three-quarters say their marketing team is equipped with the environmental skills to run effective sustainability messaging campaigns.

B2B marketers in Singapore feel the same way, with the majority (75%) planning to strengthen their organization's approach to sustainability in the next year, and 66% say their team is well prepared to do so.

Meet Asia's top PR and communications leaders live. PR Asia is building the foundation for the future of modern targeted public relations. Join us on November 9th as we bring together the best Asian PR and communications professionals based in Malaysia. Dive into the next PR steps ahead of 2023. Only in #PRAsia!

Do more with less

However, economic uncertainty is also pushing B2B marketers to do more with less. Notably, doing more with less budget (23%) is cited by APAC B2B marketers as the biggest challenge over the next six months, followed by RPO proof of marketing spend (20%).

Interestingly, marketers are also looking into new technologies to achieve these results, but haven't found a good way to do it. In particular, 20% of people in the Asia-Pacific region want to effectively unlock the potential of new technologies such as metaversal and artificial intelligence.

Meanwhile, half of Asia Pacific's B2B marketing executives who faced budget adjustments said the marketing function is not perceived as a priority investment in times of uncertainty.

LinkedIn has commissioned YouGov to interview top B2B marketers in the US, UK, France, Germany, the Netherlands, Italy, Spain, UAE, Saudi Arabia, Brazil, Australia, India, and Singapore between September 13-30. The study was conducted online.

Prue Cox, director of SEA and ANZ at LinkedIn Marketing Solutions, noted that given the interconnectedness of the global economy, B2B marketers will inevitably bear the brunt of the current uncertain macroeconomic conditions.

“However, it is encouraging to see marketers looking positively into the future and making smart investments. Savvy marketers will use this moment to their advantage, harness the power of creativity in these challenging times, and demonstrate how they deliver value to their customers.” therefore, by driving growth and ROI, they can continue to deliver strong long-term growth for their organizations,” he added.

Asia Digital Marketing is back in its 10th year. 10 years of exclusive knowledge, exchange of experience and great success stories. Join us November 15-17 for three days of six presentation topics and connect with 1,000 of the brightest minds in the marketing world to learn and improve from over 85 speakers from the world's biggest brands. region and the world. . . Click here to register.

Related posts:
Are most Malaysian and Indonesian traders killed?
Are Singapore traders joining the Great Retirement?
SG SMEs suffer the most from the large APAC dimension, which limits their digital transformation ability.
Digital marketers in high demand amid SG talent shortage
Lack of staff leads to massive outsourcing of advertising agencies?
Will a slowdown in tech hiring help the talent shortage?

The Results Formula - LinkedIn Course on Promoting Your Business - Interview with Adam Houlahan.

Comments

Post a Comment

Popular posts from this blog

Opinion: The Growing Impact Of Digital Marketing On Consumer Behaviour

Image
As consumers become exceptionally good researchers when it comes to making a purchase decision, the author lists digital marketing strategies for marketers. October 28, 2022 08:02:00 | Items | Ashtha Beecham While traditional marketing is limited to a local, at most national, audience, digital marketing, on the other hand, expands the market to reach everyone who connects online. According to a McKinsey report, “The Covid-19 crisis has accelerated the digitization of customer interactions around the world by years.” The first rule of marketing is to have the right offer in the right place at the right time. Digital marketing helps brands reach their ideal customers where they are today: ONLINE. A healthy digital marketing mix today includes email marketing, content marketing, social media marketing, lead generation campaigns, search engine optimization, digital outdoor, public relations online, mobile marketing, online content, branding and influencer marketing. What is consumer...
Read more

Ageless Media Announces Branding Strategy & Marketing Services In Seattle

Image
Seattle, USA - April 27, 2023 - With newly announced branding services, Ageless Media helps companies and entrepreneurs create unique visual identities and compelling messages. Agency professionals work with companies to develop an integrated branding strategy that will resonate with their target audience. Interested can get more information at https://www.agelessmedia.co/ With this announcement, Ageless Media introduced established companies to the need for a new brand, and new companies began building their brand endorsements to create a unique and effective social media presence. Companies can create targeted social media profiles, Facebook ads, Google ads, professional landing pages that link to all social media platforms, and more. Another important component of Ageless Media's brand new services is web design In today's highly digital world, a business's website is primarily its storefront, so it's important that the website and all online branding is aest...
Read more

What Are The Brands Strategies For Marketing During Indias Festive Times

Image
In a country like India where buying decisions are largely driven by emotions, the holiday season gives your customers the added benefit of reminding them of Indian culture by associating them with your products. The holidays provide a great opportunity to reconnect with current and potential clients or clients. During the festival you can develop effective marketing strategies that will help you communicate more effectively with your customers or clients. Internet sales also increase during the festival. Fintech simplifies and accelerates processes in general; The holiday season is simply a high-volume season. The holiday season is a great time to showcase your range of products, launch new products and services, and reach a wider audience. Banks and financial institutions offer a wide range of flexible solutions such as working capital, debt, supply chain finance, machinery finance, microfinance, commercial vehicle loans, commercial equipment loans, etc. As of September 9, 2022, pu...
Read more