Volaris Group Enters Marketing Management Software Vertical With The Acquisition Of CrossCap

TORONTO, September 20, 2022 (GLOBE NEWSWIRE) -- Volaris Group Inc. ("Volaris") has announced the acquisition of CrossCap Media Services Inc. ("CrossCap") and its subsidiaries. Headquartered in San Francisco, California, CrossCap is a leading provider of SaaS software for managing enterprise marketing workflows used by many major brands. This acquisition provides an opportunity for Volaris to enter the marketing management industry.

"This is a great opportunity for Volaris and CrossCap to work together and provide solutions for the martech industry. We look forward to exploring how we can support innovation, talent and product growth as CrossCap expands its reach with the company's marketing team." ", Volaris Chief Strategy Officer Alice Luo said, "It is great that CrossCap has joined the Volaris family and I look forward to working with their leadership team on their growth strategy.

CrossCap provides marketers with cost-saving and market share solutions by budgeting, planning, communicating and allocating marketing resources for complex multichannel and multichannel enterprise organizations. The product offering includes a marketing calendar, budget, sales, and advertising planner that allows clients to streamline their entire marketing process and increase market share. Crosscap has a strong presence in North America with several corporate brands and is able to grow its client base by providing the necessary marketing plans and effective solutions.

"We are excited to join the Volaris family and look forward to accessing the resources and expertise needed to advance CrossCap solutions and invest in our products. The best practices and partnerships provided by Volaris can help us expand into different markets and promote our products." Craig says Bushart, CEO and founder of CrossCap

CrossCap will continue to operate independently with Craig Bushart as CEO, leveraging the resources available through Volaris.

About Volaris
Volaris acquires, strengthens and develops technology companies for vertical markets. As the operating group of Constellation Software Inc., Volaris is dedicated to building business in markets in which it competes and grows, whether that growth results in new initiatives and product development, day-to-day operations or additional purchases. Visit www. volarisgroup.com for more information.

For more information
Ryan Hill
Volaris Group Corporate Communications Director
ryans.hill@volarisgroup.com
+1 416-831-0305

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