8 Digital Marketing Strategy Insights For Massive Agency Growth In 2023

8 Digital Marketing Strategy Insights For Massive Agency Growth In 2023

If one statement is true for marketers, it is that “change is the only constant”.

The marketing landscape can be unpredictable, especially given the challenges and uncertainties of recent years.

According to CallRail Growth Research, 94% of small businesses asked for help from a marketing agency after shutdown in 2020. This year's report found that 95% of marketers in the US met their revenue goals last year

So what's in store for small business marketers looking to move forward in 2023?

Do you have the tools, skills, and knowledge to succeed in this changing landscape?

How can your agency adapt its strategy to adapt to frequent market changes and prepare for the future?

With agencies anticipating more changes next year, now is the time to get on the right track.

CallRail's latest report, Agency Outlook to 2023: Marketing Gets More Complex — and Agencies Must Adapt, contains all the information you need to improve your marketing strategy.

1. Beat your competition with this indispensable marketing automation tool

If you want to differentiate your agency from the competition, you want to find ways to make your workflow more efficient - in which case automation is a must.

Artificial intelligence (AI) will be a major player in small business marketing next year, and many leading companies have already started embracing the technology.

Artificial intelligence is a term that gets thrown around a lot, but what does that mean?

Artificial intelligence is basically an umbrella term describing a group of unique but related technologies that can mimic human capabilities.

CallRail Conversational Intelligence is an essential marketing tool that uses artificial intelligence to automatically analyze calls and provide insight into the words and concepts your customers use. Agencies can then use this information to adjust keywords and marketing strategies.

Andrew R. Mimolt, founder of Mantic Media Group, shared the following about the impact of automated tools on his business:

“Call transcription allows us to listen to calls, find specific keywords people are using, even vocabulary we haven't thought of expanding on, and then incorporate them into our research programs. 

Read the full report for more details on how this technology works for your organization.

2. SEO Evolution: How to Adapt Your Digital Marketing Strategy

There was a time when SEO meant improving your website to rank in Google, and that is almost over.

While search engine optimization (SEO) remains an important factor in your digital marketing strategy, its nature has certainly changed.

Today, digital marketers are branching out to include various alternative search engines , including Bing, in their SEO strategy. Not to mention that optimizing content dedicated to social media platforms is also becoming more and more popular.

These changes provide a number of new opportunities for small and medium-sized business marketers.

As SEO continues to evolve, you should try to implement the following to create a successful strategy:

  • Check out the new search terms.
  • Optimized for different search engines.
  • Create different types of content for different channels.
  • Evaluate your results to see which practices work best.

Start building your digital marketing campaign today with these SEO insights.

3. How intelligent leadership can take your organization to the next level

Every brand wants to be a thought leader. When you reach out to others for information in your field, you know you're on the right track!

8 real examples of digital marketing

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