Big Rapids Commissioners Adopt Marketing Strategy

Big Rapids Commissioners Adopt Marketing Strategy

BIG RAPIDS - At a recent meeting, the Big Rapids City Commission passed a resolution supporting the city's marketing strategy.

The resolution said the marketing plan was created as part of the city's efforts to become a certified Redevelopment Ready Community through the Michigan Economic Development Corporation.

The marketing plan aims to guide the city's marketing efforts through 2027, with the first half of the plan assessing physical assets, resources, partners and current brand direction. The second part of the plan recommends goals and actions that can be implemented to expand the city's marketing efforts.

"The city has talked about this many times and this is a step forward for the city," said City Manager Mark Gifford.

Community Development Officer Jesse Black led the development of the marketing plan along with a steering committee made up of city staff, representatives from Ferris State University and local business leaders.

Swart told the board of trustees that the steering committee is gathering data and feedback on residents' support for downtown businesses, including a survey that asked questions about their favorite aspects of the city, shopping habits at downtown stores and suggestions for improvement.

"Input from 193 respondents helped shape the marketing plan," Black said.

Some marketing strategy recommendations include hiring a marketing director, coordinating with the Downtown Development Authority, and coordinating with the post-Soviet marketing program to implement and evaluate the plan on an ongoing basis.

A marketing strategy contains a set of goals and actions that guide the city's development decisions.

Objectives:

  • Attracting new residents to the city with an emphasis on families and young professionals; encourage existing residents to be active in their community.
  • Increase communication between the city and residents regarding important updates, community events, etc.
  • Supporting existing businesses, attracting new businesses and promoting downtown jobs for businesses looking to relocate or expand.
  • Attract new visitors to the city by targeting out-of-towners and students.
  • Attracting new development to downtown Big Rapids, focusing on retail, dining and activity-oriented businesses; facilitating additional investment in existing companies.

Action points:

  • Continue to work toward the certification of Redevelopment Ready Communities through MEDC. Once completed, work with the Mecosta County Chamber of Commerce and the Mecosta County Development Corporation to spread the word through the website, social and traditional media.
  • Create an economic development website at cityofbr.org to promote areas ready for redevelopment. Mecosta County Development Corporation and MEDC redevelopment sites are market priority.
  • Facilitate coordination between the Downtown Development Authority, the Downtown Business Association, the Big Rapids Chamber of Commerce and the Mecosta County Development Corporation.
  • Coordinating event calendars to be posted on the Big Rapids Convention and Visitors Bureau website; participate in social media and create professional photos and videos to promote the area.
  • Participate in the Michigan Main Street Program and as a new Michigan Trail City, work with MDNR, Friends of the White Pine and others to promote this designation and develop a Clean Michigan signage plan.
  • Updating the master plan of the city with the inclusion of the development strategy.

At the October meeting, the city executive committee approved the appointment of city employees to the position of marketing director.

To learn more about the city's marketing strategy, visit cityofbr.org.

Fulton County Board of Commissioners Meeting October 5, 2022

Comments

Post a Comment

Popular posts from this blog

Opinion: The Growing Impact Of Digital Marketing On Consumer Behaviour

Image
As consumers become exceptionally good researchers when it comes to making a purchase decision, the author lists digital marketing strategies for marketers. October 28, 2022 08:02:00 | Items | Ashtha Beecham While traditional marketing is limited to a local, at most national, audience, digital marketing, on the other hand, expands the market to reach everyone who connects online. According to a McKinsey report, “The Covid-19 crisis has accelerated the digitization of customer interactions around the world by years.” The first rule of marketing is to have the right offer in the right place at the right time. Digital marketing helps brands reach their ideal customers where they are today: ONLINE. A healthy digital marketing mix today includes email marketing, content marketing, social media marketing, lead generation campaigns, search engine optimization, digital outdoor, public relations online, mobile marketing, online content, branding and influencer marketing. What is consumer...
Read more

Ageless Media Announces Branding Strategy & Marketing Services In Seattle

Image
Seattle, USA - April 27, 2023 - With newly announced branding services, Ageless Media helps companies and entrepreneurs create unique visual identities and compelling messages. Agency professionals work with companies to develop an integrated branding strategy that will resonate with their target audience. Interested can get more information at https://www.agelessmedia.co/ With this announcement, Ageless Media introduced established companies to the need for a new brand, and new companies began building their brand endorsements to create a unique and effective social media presence. Companies can create targeted social media profiles, Facebook ads, Google ads, professional landing pages that link to all social media platforms, and more. Another important component of Ageless Media's brand new services is web design In today's highly digital world, a business's website is primarily its storefront, so it's important that the website and all online branding is aest...
Read more

What Are The Brands Strategies For Marketing During Indias Festive Times

Image
In a country like India where buying decisions are largely driven by emotions, the holiday season gives your customers the added benefit of reminding them of Indian culture by associating them with your products. The holidays provide a great opportunity to reconnect with current and potential clients or clients. During the festival you can develop effective marketing strategies that will help you communicate more effectively with your customers or clients. Internet sales also increase during the festival. Fintech simplifies and accelerates processes in general; The holiday season is simply a high-volume season. The holiday season is a great time to showcase your range of products, launch new products and services, and reach a wider audience. Banks and financial institutions offer a wide range of flexible solutions such as working capital, debt, supply chain finance, machinery finance, microfinance, commercial vehicle loans, commercial equipment loans, etc. As of September 9, 2022, pu...
Read more