Content Marketing Trends 2023: Top Trends To Start Planning For Now

Content Marketing Trends 2023: Top Trends To Start Planning For Now

Did you know that half of all B2B marketers plan to increase their content marketing budget in the next year? It is very important to stay up to date with the latest content marketing trends in 2023. Staying on top of what's happening in your industry is key to creating (and sharing) valuable, relevant and consistent content that engages and retains your audience, ultimately driving customer action and revenue.

We cover the latest content marketing trends for 2023 so you know what's in store for the industry and prepare for a successful and profitable new year.

Key Results:

  • Your content marketing strategy will make or break your business in 2023. Early planning is critical to your success.
  • Starting your content marketing strategy for 2023 will help you stay one step ahead and achieve your goals.
  • Examining content marketing trends for 2023 can help you identify the biggest factors that will determine your success this year.

Content Marketing Trends 2023: How Much Are Things Changing?

Content marketing trends are constantly changing. While a trend may carry the same name from one year to the next, it tends to evolve from one reference to the next.

For example, a trend might be "audio marketing" (any type of marketing that involves listening to audio files). Next year it could be "video marketing" (taking that audio file and adding visual effects to it).

A trend is the general direction in which something is developing or changing. So when we talk about content marketing trends, we mean how content marketing is growing and evolving.

Some trends come and go quickly, while others stick around for a while. And of course some trends are back (remember: vintage and retro).

The same goes for content marketing. While audio may be popular one year, video with sound may be popular the next month/year. What about next year? Both video and audio content will be the content marketing trends of 2023.

So yes, content marketing trends change every year. But this is not necessarily a bad thing. This is one of the things that makes content marketing so exciting. There are always new things to learn and new ways to connect with your audience.

5 Content Marketing Trends to Consider When Planning Your Content Strategy

As we enter the new year, it's time to think about your content marketing strategy. What worked in 2022 may not work in 2023. The situation is constantly changing, so it is very important to stay up to date with the latest trends

On average, your customers probably consume three to five pieces of content before contacting someone on your sales team. Recent studies also show that 30% of B2B buyers consume more than five pieces of content before contacting someone on your sales team.

Your content marketing needs to be diverse enough to keep your audience engaged and interested in what you have to say to convert your ideal audience from a reader to a potential buyer. It starts early in the lead nurturing process and continues throughout the customer lifecycle.

Focus on creating a variety of content that resonates with your target audience at each stage of the customer lifecycle. The good news? There are many options for persuasion, some of the most popular are:

  • Blog
  • video
  • Case studies
  • Virtual event/webinar
  • Infographics/Diagrams

Content assets created/used by B2B marketers in the last 12 months

With this in mind, you'll want to start thinking about the future of your content marketing strategy. Need a place to start? Consider these five content marketing trends for 2023:

1. Reusing and updating old content

As a marketer, you're always looking for new ways to reach your target audience. But what about the content you've already created? Just because it's old doesn't mean it's not still relevant Reusing and updating old content is a great way to breathe new life into it and engage a new audience.

Since blogs and in-depth content are some of the most popular content sources used by B2B marketers, it's important to remember that your old content can still be valuable, especially with evergreen content.

Evergreen content remains relevant and useful after a certain period of time. Instead of letting this content go astray, consider updating and republishing a piece with relevant information. Adding new content (and correcting some old text) ensures that your updated material won't be labeled as unoriginal.

2. Interactive Content

Interactive content is a type of content that requires an action from the audience to consume. Such content can include anything from taking a quiz to playing a game or watching a video.

An example of interactive content

Source: Dunn and Bradstreet.

Interactive content is becoming increasingly popular as a content marketing tool because it is more engaging than traditional static content. This allows the audience to be a part of the content rather than just a passive observer.

Interactive content will become increasingly popular with the advent of artificial intelligence (AI). Use artificial intelligence to create more personalized content, making it more interactive and engaging.

Using modern artificial intelligence technology, for example, it is possible to create a questionnaire with personalized questions for each user.

3. Video Content

Video content remains a popular content marketing trend in 2023 for several reasons First, video is an incredibly attractive format that can capture the attention of viewers Second, video is a great way to tell a story and create an emotional connection with your audience Third, video is a versatile format suitable for a variety of purposes, from product demos to corporate reviews.

4. Influencer Marketing

Influencer marketing involves partnering with influencers to promote a product or service. Influencers are those with large followings on social media or other online platforms who can attract a large audience through their sponsorship.

In the past, influencer marketing was primarily used by consumer brands, but it is becoming increasingly popular with B2B brands. This type of marketing is especially effective because it helps you reach audiences you might not otherwise reach. It is also a cheap marketing method as you don't have to spend a lot of money to promote your brand.

5. Content optimization for search engines

One trend that won't diminish is the importance of optimizing your content for search engines.

Properly optimizing your content for search engines helps increase the chances of search engines finding your content and ranking it higher in search results, where your audience is most likely to find it.

While using the right keywords and phrases is one of the most important things to optimize your content for search engines, another effective SEO strategy is paying attention to search engines and how they rank your content.

For example, Google has launched its system to both marketers and content creators. According to their latest update, it is important to optimize your content with EAT (Experience, Authority and Trust). Otherwise, you risk your content falling behind in ranking.

last thought

As we can see, there are many content marketing trends for 2023 that you can start planning now. The most important thing is to keep your audience in mind and create relevant and engaging content. With the right strategy, you can ensure that your content stands out in a crowded market and helps you achieve your business goals.

For more tips on how to get the most out of your content marketing strategy, check out other articles on dmnews.com .

Social networks are changing and this is the biggest event of 2023

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