Dolphin Entertainment Adds Influencer Marketing Powerhouse Socialyte

Dolphin Entertainment Adds Influencer Marketing Powerhouse Socialyte

MIAMI , Nov. 14, 2022 /PRNewswire/ -- Dolphin Entertainment, Inc. (NASDAQ: DLPN), a leading influencer marketing agency, has added Socialyte to its family of leading entertainment marketing agencies. New York -based Socialyte joins marketing agency Be Social as part of Los Angeles -based Dolphin, as well as entertainment PR firms 42West, Shore Fire Media and The Door, and creative agency Viewpoint.

Socialyte, a digital influencer & celebrity talent management agency that has been at the forefront of influencer management since its inception in 2011, joins Dolphin Entertainment.

Founded in 2011, Socialyte is an influencer marketing hub with teams in New York , Los Angeles , Miami and Nashville representing the most sought-after creatives, from purely digital to celebrity talent. Socialyte's client list includes more than 125 of the market's top influencers, including Jana Kramer , Lauren Bushnell Lane, Kat Sadler , Mary Fitzgerald and Wendy Nguyen . Socialyte runs thousands of talent acquisition campaigns each year with top brands like Amazon, American Express, Bose, Cartier, Dyson, Honest, Olay, Target and more.

Lytehouse, a subsidiary of Socialyte, represents the world's most recognized brands and offers a full range of impactful campaign services, from strategy and broadcast to execution and delivery, with in-depth analytics and reporting. Airbnb, Amazon, American Express, Ann Taylor , Armani Beauty, Audi, Boll & Branch, Clarisonic, Conde Nast , Etsy, Keurig Dr. Pepper, Michael Kors, Nutribullet and over 100 companies each year with current and former customers. Perrier, Prada, Ralph Lauren and W Hotels.

"Socialyte's client list speaks for itself and we are very pleased to welcome the company to the Dolphin family," said Bill O'Dowd , CEO of Dolphin. “Led by an excellent management team with extensive industry experience, Socialyte has an excellent reputation for superior customer service. From Socialyte's base in New York and Be Social's base in Los Angeles , we are confident we have built a cross-coastal leader in the influencer marketing market.”

"Influencer marketing is a high-growth area for the industry in general and for Dolphin in particular," continued O'Dowd. "We now have greater reach in this extremely fast-growing industry, offering clients a greater choice of influencer partners, unparalleled expertise in the fashion, beauty, lifestyle and entertainment industries, and the ability to 'expanded rapidly to new platforms and influencers. a dynamic and developing market".

Evan Luzzata , President of Socialyte, adds, “Dolphin's group of marketing companies under one roof is exceptional, each a leader in its own industry. The depth and breadth of his relationships in all major areas of life and entertainment is unmatched. , Dolphin We chose to join forces because we know it will unlock the greatest potential for Socialyte and Lytehouse, benefiting both the creators we represent and our well-known brand clients. For more than a decade, Socialyte's work has helped shape influencer marketing and the entire creative ecosystem. This partnership will allow us to shape the industry for many years to come."

Socialyte will partner with the new branch of Be Social, an independent independent marketing agency based in Los Angeles. Be Social powers nearly 100 top creators, including Remy Ishizuka , Becca Tilley , Whitney Carson , Christine Le and The LadyGang, and runs influencer campaigns for a variety of top brands, including Canva and Lulu's. Be Social + Socialyte represents the top 200+ creative talents with hundreds of millions of social media followers. Working under one roof, Socialyte and Be Social create a coastal combination unmatched in the marketing industry with immediate effect.

As a member of Super Entertainment Marketing agency Dolphin Group, Socialyte now has access to the resources and connections of leading PR firms 42West (film + TV), Shore Fire Media (music) and The Door (food, hospitality and merchandise). consumption). and award-winning creative agency Viewpoint. Collectively, the Dolphin companies serve more than 1,000 clients including global celebrities, feature films, television series, streaming services, musicians, venues, festivals, video game publishers, teams and leagues, esports, culinary celebrities, hotels, toy companies and consumer goods brands. . and Web3 projects and awards campaigns for nominees in more than 100 Oscar, Emmy and Grammy categories in 2022 alone.

"I'm thrilled to be working with the incredible companies at Dolphin Entertainment, including Ali and the Be Social team at Dolphin Entertainment, as well as some of the best PR firms in entertainment," said Sarah Boyd , President of Socialyte. . "The synergy between our companies will not only result in continued success for us and our customers, but with the strength of the entire Dolphin team behind us, we can now better realize the creative ideas and endless ambitions of our talented people." . »

Socialyte and its team of 40 employees will continue to operate under their name from Dolphin's New York and Los Angeles offices, with Sarah Boyd remaining as CEO and welcoming the entire management team and staff to the Dolphin agency family. In addition, Socialyte President Evan Luzzato will continue to advise Dolphin CEO Bill O'Dowd .

K&L Gates LLP acted as legal counsel to Dolphin Entertainment. FTI advised Socialyte on the transaction and Rooney Nimmo served as legal counsel to Socialyte .

About Dolphin Entertainment

Dolphin Entertainment is a leading independent entertainment production and marketing company. Through our subsidiaries 42West, The Door, Shore Fire Media and B/HI (a division of 42West), we serve many leading brands, both individuals and businesses, in the film, television, music, gaming and hospitality industries. All three PR firms were recently named one of the "Power 50" PR firms in the United States by the Observer. Viewpoint Creative and Be Social complement their efforts with a comprehensive range of branding and production services, as well as social media and influencer marketing services. Founded by Emmy-nominated CEO Bill O'Dowd , legendary content production company Dolphin has produced numerous award-winning feature films and digital series, and recently signed a multi-year deal with IMAX to co-produce feature-length documentaries long. In early 2022, Dolphin launched WCIP (We Come to Peace), a new marketing, consulting and communications agency focused solely on the development and commercialization of Blockchain, Metauniverse and Web3 projects and initiatives for current and future clients. Investments in own projects. For more information, visit: https://www.dolphintertainment.com .

About the social worker

Socialyte is a digital influencer and celebrity management agency that has been at the forefront of influencer management since its inception in 2011. Representing over 100 in-demand creators, from pure digital talent to celebrities, Socialyte facilitates sponsorships, brand licensing and creative strategies to build impactful partnerships in the digital space. Lytehouse is a full-service creative marketing agency that helps brands achieve and exceed their business goals through the power of digital influence. Comprised of casting directors, talent strategists, brand engagement managers and lead creative producers, Lytehouse works with brand partners at every stage of the influencer marketing campaign process to deliver a 360-degree digital strategy that achieves the goals of brand.

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The Dolphin Entertainment SOURCE

Amanda Russell // The Influencer Code: The Truth About Influencer Marketing

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