Planful Announces New Suite Of Native Integrations For Automating Marketing Budget And Performance Management

Planful Announces New Suite Of Native Integrations For Automating Marketing Budget And Performance Management

The new CONNECT integration creates unprecedented insights into the true value of marketing

SAN FRANCISCO , Nov 1, 2022 / PRNewswire / - Planful Inc. , a pioneer in cloud-based financial performance management software, today announced a new series of easy-to-deploy native integrations for its marketing performance management (MPM) solutions. This announcement comes after Planful recently acquired Plannuh , a leading MPM SaaS provider. The new CONNECT integration enables marketers to pull cost and performance data from other systems into MPM to make better decisions based on goals and return on investment (ROI).

Planful (PRNewsfoto/Planful)

CONNECT integration enables marketing teams to reliably and consistently measure the true business value of marketing campaigns and plans. Marketers now have the ability to integrate CRM and popular ad networks like Salesforce, Facebook, Google Adwords and LinkedIn. Marketers can directly integrate digital ad spend and campaign metrics to gain a deeper understanding of marketing performance and work with the CFO to determine the strategic business value of marketing efforts.

Planful also added Universal CONNECT to its MPM solution, enabling marketers to leverage their existing finance team's Enterprise Resource Planning (ERP) system as a source of cost truth without introducing additional manual labor. With MPM's automated spend generation solution, marketing teams get real-time information on budget and spend vs. performance to avoid end-of-month surprises like over- or under-budget.

"We're thrilled to offer this suite of integrations to customers looking to simplify the way marketers create and execute plans, manage budgets and track performance," said Peter Mahoney , general manager of Marketing Performance Management. Planful (former executive director of Plannuh): "The entire marketing team, especially CMOs and marketing professionals, needed a collaborative application specifically designed to demonstrate and increase the value of their marketing business."

Benefits of CONNECT integration:
  • Calculate true business value in finance-friendly language for a consistent and common approach to calculating key business metrics such as cost per result (CPO), ROI and lifetime value (LTV) over time and across campaign types for better decision-making and optimization. to plan
  • Visibility enables agility by giving marketers a clear and early view of campaign performance and cost effectiveness, enabling them to quickly reevaluate underperforming campaigns, strengthen high-performing programs, and recalculate plans and budgets.
  • Automated marketing budget management tool for automatically retrieving spend data for marketing campaigns from major advertising networks such as Google Adwords, LinkedIn and Facebook.
  • Simple setup with just a few clicks for integration with leading CRM solutions like Salesforce and popular ad networks like Google Adwords, LinkedIn and Facebook.

“Seamless and simple cost and performance transparency as well as the provision of comprehensive financial information are important components of the Plannuh and Planful merger. makes that integration even easier," said Grant Halloran , CEO of Planful. "Marketers now have more opportunities to demonstrate their marketing impact and create more business growth opportunities while increasing visibility and collaboration with their financial partners."

Request a demo of Planful 's MPM capabilities here.

About Planful

Planful is a pioneer in cloud-based financial performance management software. The Planful platform is used around the world to simplify business planning, budgeting, consolidation, reporting and analysis. Planful allows finance, accounting and business users to plan with confidence, close faster and generate accurate reports. More than 1,300 customers including 23andMe, Bose, Boston Red Sox, Five Guys and Zappos rely on Planful to accelerate cycle times, increase productivity and improve accuracy. Planful is a private company backed by Vector Capital, one of the world's leading private equity firms. Learn more at www.planful.com .

Planful is a pioneer in cloud-based financial performance management software. The Planful platform is used around the world to simplify business planning, budgeting, consolidation, reporting and analysis. Planful allows finance, accounting and business users to plan with confidence, close faster and generate accurate reports. More than 1,300 customers including 23andMe, Bose, Boston Red Sox, Five Guys and Zappos rely on Planful to accelerate cycle times, increase productivity and improve accuracy. Planful is a private company backed by Vector Capital, one of the world's leading private equity firms. Learn more at www.planful.com.

Contact:

press@planful.com

Additional resources

Listen to Planful subscribers
Check out Planful's interactive demo
Explore use cases
Discover sustainable planning
Join the conversation on social networks: LinkedIn , Twitter or Facebook .

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