Qera Marketing Founder Releasing New Client Acquisition Strategy Book In September 2022

Qera Marketing Founder Releasing New Client Acquisition Strategy Book In September 2022

(Lucas Belmar)

This week, Zach Schubert, CEO and founder of Kera and Customer Acquisition, made an exciting announcement: his second book, The Art of Customer Acquisition, is out. For Schubert, this job marks the culmination of years as an e-commerce marketing entrepreneur who developed a strategy to help five- and six-figure businesses grow to 7-figures.

When asked about his motivation for writing this book, Schubert explained that there was a point in his career when he deviated from his earlier goal of making businesses succeed and focused too much on numbers.

"I was actually on my computer twelve hours a day looking at the customer numbers and wondering what's wrong," he explains. "I hit rock bottom, you might say, and decided to go back to my roots: customer-centered marketing that helps customers not only succeed, but care for their customers. And you know what worked."

Surprisingly, the strategy born from this experience is working, and according to Schubert, it will take some time to see results. Imagine having to wait only 30 days to bring your high-cost business to seven figures after being stuck at five or six figures. This is a game changer for many e-commerce businesses that have already achieved some success. But they seem unstoppable.

In the book, Schubert details his journey, then goes through the process of creating an automated sales pitch that drives six-figure ticket sales from zero in 30 days. It's a well-designed, step-by-step walkthrough that uses a laid-back tone and breaks down complex procedures into easy-to-follow explanations. Aimed at entrepreneurs with incomplete leads, inadequate leads, or qualified but uninterested entrepreneurs, this book uses a five-step approach to customer acquisition.

Marketing Strategies for Beginners [HubSpot]

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