Serot Joins SWBC As Chief Marketing And Revenue Officer

Serot Joins SWBC As Chief Marketing And Revenue Officer

SAN ANTONIO , Nov. 28, 2022 /PRNewswire/ -- SWBC is pleased to announce that Debbie Serot has joined the company as Chief Marketing and Revenue Officer. In this dual role, Serot oversees all aspects of marketing, including brand awareness, demand generation and product marketing. He holds the marketing strategy accountable for driving the company's revenue growth.

SWBC Hires Debbie Serot as Chief Marketing and Revenue Officer

"Debbie is an experienced marketing executive and innovative growth strategist," said Gary Dudley, president and co-founder of SWBC . Your proven ability to drive awareness and demand will be incredibly valuable to the products and services we offer.

Serot brings more than 30 years of marketing experience to the company. Prior to joining SWBC, he was senior vice president of marketing and communications at Vericast (from Harland Clark Holdings), where he led growth initiatives focused on product transformation and customer success. Serot previously held leadership roles at Hemisfair Park Area Redevelopment Corporation, Rackspace Hosting, USAA, AT&T and the San Antonio Spurs, developing branding and marketing strategies that deliver value to companies.

"Debbie brings a wealth of knowledge and experience from her previous leadership positions," said SWBC President and Co-Founder Charlie Amato . "We are excited to have him join the SWBC team in this critical role as we continue to adapt to changes in the industry."

"I am thrilled to be joining SWBC, a leader in financial services for over 46 years," said Serot. "I look forward to working with a dedicated and talented team to provide world-class financial solutions that help businesses and individuals protect and grow their wealth, build capital and plan for their future."

Serot holds a bachelor's degree in business and management with a major in marketing from the University of Colorado Boulder. She is a member of the Women's Joint Advisory Board of San Antonio and Bexar County , a board member and vice president of trustees of Girls Inc., a board member and vice president of the Tiktokers - National Charity League , Mariposa Chapter. Member of the Forbes Communications Board. He is also a graduate of Leadership San Antonio.

About SWBC

As a diversified financial services company, SWBC provides a wide range of insurance, mortgage, asset management, benefits and ancillary services to financial institutions, corporations and individuals. Headquartered in San Antonio, Texas, SWBC has partners and locations in all 50 states and stores. No matter how broad the field of activity, SWBC always listens to the needs of our customers, analyzes their current situation and offers individual solutions. For more information about our innovative approach to personalized service, visit SWBC's website at www.swbc.com.

Debbie Serot Joins SWBC as Chief Marketing and Revenue Officer

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Source: SBC

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