Taylor Transforms As "Shapers Of Possibility," Putting PurposeLed Marketing At The Agency Forefront

Taylor Transforms As

The spirit developed by Taylor helps the world's leading brands reach the threshold of their purpose.

Award-winning marketing communications agency Taylor is redefining its vision of a purpose-driven company with the launch of Shapers of Possibility. The agency's evolved approach is based on creating platforms, experiences and moments that open the door to meaningful interactions with consumers. With this transformation, Taylor's business capabilities have also expanded, leveraging their public relations heritage and extensive experience in sports and entertainment to drive disruptive creativity in the media ecosystem through integrated strategic, creative and production services.

This press release contains multimedia content. See the full issue here: https://www.businesswire.com/news/home/20221117005382/en/

"This is a new chapter in a 40-year history," said Maeve Hagen, president of Taylor. “In the past 20 years alone, Taylor has embarked on a remarkable journey defined by two distinct transformations, the first of which was announced in the landmark Harvard case study Transformation in Taylor. Now is the time for us to come together to explore the possibilities of the future, guided by our individual and collective goals.

Along with a large staff of public relations agencies, the firm has integrated its strategy and creative practices with a diverse group of strategists, data analysts, writers, art directors, designers and production professionals who have brought the energy of clouds at work. in a turn. there are projects. . In terms of collective expertise at Taylor, the team has traditional, digital, social, experiential and public relations skills, as well as multicultural, multilingual and global communication skills in over a dozen marketing-related disciplines.

Since implementing the agency's expanded capabilities in recent years, Taylor has added several high-profile clients to the roster, including AIG, Red Bull and World Athletics, and cemented longstanding relationships with global leaders such as Diageo, Capital One and P&G. .

Examples of recent comprehensive works that span multiple marketing disciplines and cultural touchstones include:

In addition to the agency's client service, Taylor has a long history of creating pathways to accessible education and creating opportunities for underrepresented communities. "For 17 years, Taylor has been a dedicated partner of UNCF under the dedicated leadership of CEO Tony Signora," said Dr. Michael L. Lomax, President and CEO of UNCF. “They speak out and offer scholarships, bursaries and internships to support students attending historically black colleges and universities. We are proud of our partnership with Taylor.” Current free associations include the Boris Lawrence Henson Foundation, Hispanic Star, Harlem Junior Tennis & Education Program and the March of Dimes.

To learn more about Taylor, including our work and opportunities, visit taylorstrategy.com. Follow Taylor on LinkedIn and Instagram for the latest news.

About Taylor

Taylor is a dedicated marketing communications agency that has shaped the capabilities of the world's leading brands for four decades. Our public relations heritage and deep expertise in sports and entertainment are driving new creativity in the media ecosystem. O'Dwyer's named the agency the no. 1 of PR in business. 1 for sports and entertainment every year for two decades. Taylor combines compelling insights, purposeful strategies, creative imagination and impactful engagement to help brands stay on track to achieve their purpose. For more information on how we create opportunities, visit www.taylorstrategy.com.

Taylor is transforming into an "opportunity creator" by focusing on target marketing.

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