The Best Online Marketing Strategies For The Holidays In 2022
(Advertising) The seasons are changing, and many retailers and vendors are preparing for what is often the busiest time of the year.
As the holidays approach, it's a good idea for businesses large and small to coordinate holiday plans and promotions well in advance. Planning early in the season allows plenty of time for supply chain management and other unforeseen complications that we've become accustomed to over the years.
Fortunately, we don't need brick cabinets or display cases (if you don't have a display case , get one). Instead, online shopping is generating the majority of sales, with the rise of "e-commerce" via the consumer's mobile phone.
Fortunately, e-commerce retailers and brick-and-mortar retailers expect significant growth during the holiday shopping season.
Source: eMarketer
With this in mind, it's important to make sure your online marketing campaigns are taking off and your sales are growing, which will help you raise invaluable capital to keep your business going in the coming quarters. Of course, our advice from last year still holds true, but here are the best online marketing strategies for the 2022 Christmas campaign.
The 7 Best Online Holiday Marketing Strategies for 2022
Strategy #1: Use paid promotions to drive awareness
As they say, you have to spend money to make money, so paid campaigns that promote your product or service are important (and effective).
Paid-to-click campaigns, paid social marketing, and holiday-themed display ads are great ways to get your product, service, or company name in front of a large audience quickly and effectively.
With the rise of mobile commerce, it pays to bring a new customer directly to your page and through a simple transaction. Used effectively, it will increase awareness, increase traffic to your website and generate sales at a decent and reasonable fee.
Source: Walmart
Strategy #2: Write a ho-ho-holiday newsletter
Do you have a contact list of previous clients? Then, the right awareness campaign can turn those past customers into future customers.
Placing a small Christmas animation in the customer's inbox is a great way to communicate and inform the user about new products, sales and other useful things so that they click through to another sale.
We recommend keeping things festive and light. It's all about giving, but a rigid or hard-sell approach is polarizing and some customers may click "unsubscribe" without thinking.
As always with newsletters, try to offer value, such as special discount codes, quick laughs, gift ideas or something unique to your business. If you provide value, people expect to hear from you. If you don't, your newsletter will go straight to the trash.
Strategy #3: Prepare your camera for video marketing
With TikTok, Instagram Reels, and Facebook videos becoming more popular, it's time to try your hand at video marketing if you haven't already. Short videos and holiday ads can help you showcase your brand and match your products or services to new customers.
You don't have to be a professional or hire a camera to make this happen. All you need is a phone, decent lighting (if you don't have a call lamp, try outside or near an open window on a sunny day), and thirty to ninety seconds of yourself.
This is the type of video content that enters this market. It's part of a broader online marketing campaign and it can open doors you never thought possible.
Source: Hershey
Strategy 4: Try to "influence" the consumer
Influencer marketing is essentially the modern equivalent of hiring local, national or international celebrities for advertising, which many companies have been doing for decades. In the age of social media, you don't need Hollywood actors or professional athletes.
Instead, you'll want Instagram influencers to showcase the benefits of your product, brand, or service. Most are just regular people, but those with thousands, tens of thousands, even millions of followers will get their business name in front of that fan base immediately.
Try to choose an influencer who has a large following, but also an influencer who creates content relevant to your business. For example, if you work for a sportswear company, it would make sense to partner with someone whose feed primarily covers fitness topics.
They can be very athletic (fitness models) or people who are honest about their fitness journey and make people feel good. There is no wrong approach. Your goal is to find influencers who match your customer base. However, the effect may be permanent if there is no overlap; For example, if you hire someone who makes kitchen videos to discuss an innovative set of modular office furniture.
Source: Beauty Brands
Strategy #5: Give less to get less
It's the season of giving, so one of the best Christmas campaign ideas is the Give It Up campaign
Companies often donate to charities or work with nonprofits to demonstrate awareness of local, national, and global issues, drive positive change, and make an impact. Industry experts recommend this strategy because it also helps communicate to customers that your brand and company are giving back.
Campaigns that offer an item to a family in need for every item purchased are very effective. On the one hand, you help the helpless. But on the other hand, the consumer's buying habits are influenced by this charity, as it helps them feel personal responsibility for positive change.
With a strategy like this, you can increase sales, your customer feels like a charity, and a family in need gets something special this season. It's a victory.
Source: Laura Taylor
Strategy #6: Remind customers to review.
Has your customer made a list of things they like about your website but haven't checked them off? Run a retargeting campaign to remind customers not to miss out on upcoming deals this holiday season.
They won't be able to come back if they accidentally jump in (or get distracted), but it's a good idea to let them know about new promotions, deals, and savings where they can get the items they want at a discount.
This will ensure that the customer completes the purchase and reaps the benefits of new sales lost in the past. This is an effective ad spend for you as it targets people at the bottom of the conversion funnel
Strategy #7: Christmas Marketing Campaign.
As everyone prepares for the upcoming holidays, they will search, read, watch and consume content related to the holidays. They want to know about gift ideas, new ways to give gifts, food gifts, places to travel, best deals and more.
It took days to do what they wanted. Create holiday content that adds value to the customer's personal life while showcasing and demonstrating the benefits of your product, service or brand to the consumer.
When you can share information in a fun way that adds value, they'll remember that you gave them invaluable information that helped them through a critical moment that could lead to a sale. It is also an opportunity for strategic alliances (which may be strategic in themselves). For example, partner with an upcoming Christmas movie and license its characters for your ads, or sponsor a local Christmas market that's considered a top attraction in your area.
Source: Sugarlands shines
Christmas marketing strategy. the key
Many businesses are looking for a sales boost during the holiday season. However, to meet or exceed these expectations, you need a well-structured and integrated online marketing strategy this year.
As you coordinate your online marketing strategy this holiday season, keep in mind:
- Use different channels. Buying pay-per-click (PPC) ads or making an agent responsible for all of your marketing efforts is too narrow a method to deliver the great results we expect every holiday season.
- Stay on topic. Whatever ads or content you use to drive home this point, remember this during the holidays. Holiday themes are fun for consumers, but it's a reminder that the holidays are fast approaching and they need to plan accordingly.
- Take advantage of consumer behavior trends. For example, consumers read, search and buy more online. So, I spend most of my time, energy and money on campaigns that use modern techniques like short videos, influencers and more.
- Don't be warm. If you're going to do your best this year, go for it. Choose your strategy and get to work. That's not to say it's not smart, make your budget, but don't be half-baked. The winners, both during the holiday season and over the long term, are those who build brand consistency and delight and delight customers.
How the Hearst Bay area can help
Hearst is a Bay Area digital, print and marketing company that loves to tell stories. They don't see you as just another customer or company in the endless sea of options available to all consumers.
Hearst Bay Area knows that details make a difference. Your personal story and your mission, which are closely related to you and your company, will be most effective in increasing sales and achieving what you want.
Whether you're looking for B2B holiday campaigns, B2C content, or anything in between, Hearst Bay Area has you covered, your one-stop shop for all your marketing needs. So call Hurst Bay Area and find out how they can help today.
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