The Holiday 2022 Shopping Season: How Marketing Technology Can Benefit Health And Wellbeing During These Uncharted Times
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Late inventory can cause stress and anxiety ahead of the 2022 holiday season. Fluctuating gas prices, a new COVID outbreak, supply shortages and economic hardship could influence how consumers celebrate the holidays. the year. Their research found that if consumers were to sacrifice their vacation budget, 64% would reduce their travel spending and 36% would spend less on physical goods. Moreover, according to a recent KPMG2 survey, 85% of consumers questioned say they are rather, moderately or very worried about inflation.
The combination of these forces will put additional pressure on consumers and businesses in a busy year. This will have a serious impact on your health and well-being. However, if you look at it from a different angle, there are potential opportunities and benefits that will flow from it.
How do you create value in these stressful times of inflation?
A major new topic is personalization, which covers 3 main areas: education and discovery, performance, and health and wellness. These 3 areas discussed below can help bring relaxation, creativity and connection during the holiday season and it is essential to keep the consumer at the heart of the decision-making process. By definition, it is an exchange of value between a brand, its products and consumers.
1) Education and exposure.
Polite, personalized advice can help you whittle down your holiday shopping list and give you new ideas for planning parties, gifts, recipes and celebrations. By helping consumers fill out their list, you reduce last-minute stress, avoid potential repeat orders, and give them peace of mind that they can keep up with current business while on vacation. They may even find value and joy in a "surprise and joy" element added to their vacation order, such as finding ways to increase charitable giving to important personal causes or help others. other people in need in their local or neighboring community. peace of mind while shopping.
This will help reduce stress, make decision-making easier, and allow more time for other things.
2) efficiency.
It is possible to optimize and integrate more activity tracking tools for more effective and efficient management of data and to-do lists. This will allow companies to have a more complete understanding of their customers and focus on customer satisfaction marketing, especially since most people are willing to share their personal information and preferences in a fair exchange of values, information and services. useful for them.
Ultimately, it is this balance of trust that is traded off for the benefits of increased customization and capacity, which benefits both the customer and the business.
3) health surveillance and monitoring;
The holiday season can take a toll on your physical and mental health. Trackers that help monitor your fitness, sleep, and nutrition can help you develop healthy habits. Other apps specifically designed to keep you calm and reduce stress or anxiety, such as offering friendly reminders to be kinder to yourself and others, can help free you from the burden of "doing everything right" .
Companies that go the extra mile to show empathy build long-term customer loyalty and leave behind positive emotions and interaction experiences that subsequently build customer loyalty.
Conclusion:
In a world where everyone has to do more with less, businesses can do more with less customer effort by delivering targeted, personalized content, solutions, and experiences that make everyday life a little easier. It all starts with customer orientation and prioritizing customer needs. Respect them by allowing them to anonymize and participate. This not only meets privacy requirements, but is also the right way to attract customers.
An IBM report titled "Customers Want All 3" helps sum it up nicely. The key is understanding what consumers really want and empowering them to deliver the experience. We continue to work with consumers as a business solutions center to meet or exceed customer expectations.
Happy Holidays and connect with the author on LinkedIn for more.
Reference:
Graphics by Daniel Stark / Stark Design.
1 2022 Shopping and Vacation Travel Report, IBM Business Value Institute,
https://www.ibm.com/thought-leadership/institute-business-value/report/2022-holiday-shopping-travel
2 Inflation will impact how vacation shoppers buy and who wins prizes, Forbes, KPMG, https://www.forbes.com/sites/joanverdon/2022/10/05/inflation-will - impact-how-holiday - shoppers - buy -and-receive-a-gift/?sh=2eb138 4e40cd
3 Consumers want it all, IBM Business Values Institute,
https://www.ibm.com/thought-leadership/institute-business-value/en-us/report/2022-consumer-study
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