When It Comes To Marketing, You're Going To Need A Plan
Marketing in today's world can be a complex project, not to mention a waste of time putting it together. Writing marketing materials for your own business is one thing, but writing for others can be challenging. Or writing to record an event with sponsors can quickly become disorganized, to say the least.
Live events are essential to successful marketing, and the best way to get more exposure for your business or event is to find a sponsor. The idea behind sponsors is to raise money for the event or receive donations for the event if it is a fundraiser, lottery, auction, etc.
If you or your company are considering sponsoring an event, there are many benefits, including:
- More effective touchpoints: Beyond the usual marketing channels, there are new ways to reach potential customers or event attendees.
- Interactive Visitor Experience – Your event may include booths, exhibits, games or giveaways from sponsors. Who doesn't like these?
- Lower event management costs - when donating sponsors, funds or items. When you have these things, you relieve your costs and the effectiveness of your company.
Finding and asking sponsors can be a little tricky, but nowadays everyone is used to “asking”. When contacting or interviewing potential sponsors, remember not to take it personally if the answer is no.
Here's a tip: try inviting to an event instead of asking for an invitation, which can be more interesting than just asking for money. In fact, the purpose of sponsorship is not always to get more sales, but to:
- quality awareness.
- pioneer generation.
- Presence in social networks.
- presentations and product launches.
- build relationships.
Once you've found sponsors for your event, it's time to create your marketing collateral and that should include sponsors. This will be the first question you will be asked: "What will you do to get my work published?" »
If you've never written or helped create one before, you can start with a few simple steps, starting with creating an executive summary. The summary should only describe your event in detail. Pay attention to what makes your event unique.
Once you've written your summary, move on to the goals. For example, if the event is a fundraiser for a fishing tournament, include how many teams you want to attend the event and how much money the event aims to raise.
Next, do you start thinking about your audience? Where will the fishermen gather to organize a fishing tournament? What's the best way to reach them? Maybe a golf course isn't the answer.
It takes a little more thought before putting it all together, and that's the content. Make a list of topics and posts that you want to share with your audience. Move it around a bit with registration information, sponsor information, event goals, and of course what you need to include for those raising money for the cause or just attending the event. public event.
Finally, create a schedule that includes everything you've created and make sure it's evenly spread out over the weeks and days leading up to the event. Your sponsors will also want to see a lot of exposure for your work.
Whatever your business or event, a marketing plan is essential. With relatively little time and effort, the plan pays for itself.
Kristen Asselson is the owner of Midwest Virtual Assistants. Send your comments and ideas to news@postbulletin.com .
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