12 Marketing Actions To Take During Downtime

12 Marketing Actions To Take During Downtime

Relevant practice and case law


Monday 28 November 2022

The end of the year is coming but you can't stop marketing yourself and your business. In fact, there are so many ways to stand out while others make their time!

And when you're taking a break, here are a few things you can do in your free time to further expand your marketing and business development efforts.

Even if you have a lot of clients right now, don't stop marketing when things are going well because anything can happen.

In addition, marketing can help you stay in the media spotlight, develop your brand, participate in discussions, board meetings, article writing opportunities, and more. Here are a few ideas:

  1. Create a personal marketing plan with just 3-5 tasks (I have a template if you need one)

  2. Reconnect with past customers and key referral sources

  3. Find industry conferences and sponsors, or better yet, send them to speak

  4. Write customer testimonials, blog posts, or articles - write with colleagues, referral sources, or clients if you find it too difficult to do it yourself.

  5. Set up Google Alerts for your best customers and prospects - the information always works. Definitely do it yourself.

  6. Update Your Website Bio With SEO Keywords: If you don't say what you do, people will think you don't.

  7. Create a strategic LinkedIn plan that includes updating your LinkedIn profile with keywords and all sections, sending 5 connection requests per week, commenting on VIP connection posts, sharing posts and writing your own posts, learning the Understanding how the LinkedIn algorithm works and learning how to use it covers. hashtags.

  8. Study the marketing activities of your competitors: what inspiration can you draw from them and what can you do better than them?

  9. Update area/industry descriptions and topic lists - people google your business every day - if you don't say you did, they might think you didn't.

  10. View analytics from past blogs, emails, and customer notifications to help you create more powerful content.

  11. Clean up your mailing list and add new contacts and create plans for customer-facing email newsletters (look at your competitors for inspiration and gaps in the market).

  12. Look for opportunities to volunteer with industry or legal committees, charities, and alumni associations—it's a great way to build connections.

Remember, now is the perfect time to focus on growing your business and your branding efforts, especially since many of your competitors and peers can't take advantage of this - use them to your advantage!

Which of these would you try?

Copyright © 2022, Stephanie M. Brown. All rights reserved. Review of National Legislation, Volume XII, Number 332

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