1.5 Million Books: Fox News Push Into Publishing Delivers Its Fifth BackToBack Bestseller
Fox News host Harris Faulkner was in Arizona doing a radio interview for his new book Faith Still Moves Mountains when he received a message from Fox News Media CEO Michael Tammer: "I'll be in touch with you... Record it, he did it, record the moment he found out that the book has debuted at number one in The New York Times.
"Congratulations, you did it," Tamera said as Faulkner's emotions washed over her.
Folker's book, which tells the stories of people, their beliefs and the power of prayer, has sold nearly 60,000 copies since its release on November 15 and is #1 worldwide. Mike. Pence, who has gone on major media tours in support of their books.
The fact that Faulkner's book even briefly made it to the top spot — Obama's The Light We Bear held the top spot for the past two weeks — speaks to the strength of the Fox News brand, which is largely built around fiercely loyal fans. who flocked at night to catch prime-time Fox News hosts, making them the most-watched shows on cable news.
It turns out that these superfans also buy books, and lots of them.
Since launching Fox News Books two years ago, the publisher has produced five consecutive bestsellers: Modern Warriors by Pete Hegsett (published November 2020), Biblical Women Speak (published March 2020), 2021, and Biblical mother and child." Speak (published March 2022), both Shannon Brim, An All American Christmas by Rachel Campos Duffy and Shauna Duffy (November 2021) and Faith Still Moves Mountains All but one placed first, and five books sold 1.5 million copies.
Former Fox News anchor Bill O'Reilly has used his primetime position to build a book empire, with his series The Killing selling more than 19 million copies. Other Fox News anchors such as Bret Baier, Sean Hannity and Dana Perino became bestselling writers because they discovered that Fox fans were hungry for more content.
So, Fox News Media launched Fox Nation, a subscription-based streaming service and later a new book label, in partnership with a News Corp subsidiary. HarperCollins. "This isn't just about the news, it's about our audience who want us to bring them more than just the news and opinion of the day," said Jason Klarman, executive vice president of marketing and president of Fox News Media. Fox Nation in an interview with the Los Angeles Times: "We're using Fox Nation and (Fox News Books) to investigate this."
Fox News Books' success stems from the same synergies that Fox has: each new issue of Fox News Books is powered by Fox's relentless marketing engine, including segments from some of Fox News Channel's best shows that reach millions of viewers, like this one on FNC Extras . . :
When Shannon Brim's second book Mothers and Daughters Speak the Bible was published on Fox News in March, the publication of the book received invaluable support from the Fox News ecosystem, including a Fox News special live on April 3. later made available to Fox Nation subscribers.
As Brim told me then, conviction is something that affects every part of your life, even the Supreme Court. Bream is covering the candidacy of Judge Kentaji Brown Jackson. “I think it's great that Judge Jackson spoke so often about his faith,” Brim told me. “It can be seen that he was guided by this and found solace in this. I think he found wisdom in this. And I think it's wonderful when someone who has been nominated for one of the highest positions you can achieve in this country can speak openly about his beliefs."
As Marisa Eigenbrud, a New Jersey book publisher, told the Los Angeles Times , the success of Fox News Books shows that the market is hungry for stories about faith and spirituality. "They really hit a dead end knowing who their audience is."
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