5 Tips To Get Results From Your Influencer Marketing Plan
Christian Brown is the co-founder and CMO of Gleeve , an all-in-one platform for connecting, collaborating, and executing impactful marketing campaigns.
Influencer marketing has established itself as a leading digital marketing method. The unique combination of authenticity, innovation and audience that led to the transformation from a $1.7 billion industry in 2016 to a $13.8 billion industry by 2021 is expected to reach 16 .4 billion by 2022. Therefore, companies need to create and implement compelling devices. A marketing plan or threat is in danger of being left behind in this rapidly changing digital age.
What is an influencer marketing plan and why is it important?
You don't start building a house without a plan. The same goes for an influencer marketing campaign. It all starts with an influencer marketing plan or branding strategy to work directly with influencers. Keep in mind that every company's influencer marketing plan will be different, depending on campaign goals and budget. While no program is "one size fits all", the key elements of any effective influencer marketing plan are:
• The brand's target audience (the audience the brand wants to reach).
• Campaign objectives and measurable goals (what should be).
• Campaign key performance indicators, also known as KPIs (how the brand will measure its success).
• Preferred campaign social media platforms (Instagram, TikTok, Twitter, etc.).
• The type of publications on social networks chosen by the campaign (posts in feed, posts in story, link in the bio, etc.).
• The story.
• Financial planning/budgeting.
Brands are not the only ones to benefit from strategic defenses. Influencers also in the form of influential shorthand. An influencer brief is a document created by a brand or agency that describes the details of a content creator's campaign. This includes information about the popular brand and product, brand hashtags, desired marketing channels, style and format guidelines, campaign goals, and measurement of success.
An Influencer Brief helps the influencer understand the essentials of the brand. This way, they can produce effective and engaging content that aligns with brand principles and mission, to their creative advantage. It also serves as a reference throughout the artistic process, mitigating any confusion that may arise between companies and influencers. Essentially, assigning influencers helps create a more effective and efficient campaign, increasing the likelihood of higher ROI.
The path to a successful campaign is paved with both an influencer marketing plan and an influencer. These two elements keep both parties on the same wavelength. both the brand and the creator know what is expected of them and how to accurately measure and quantify the success of the campaign.
So how can you build an effective influencer marketing plan?
1. Do your research.
A brand's priority is to identify the target audience for an influencer marketing campaign. First, consider the demographics of your ideal customer, including age, gender, interests, income level, and country or region of residence. It is also important to identify the needs and values of the target audience, which will help identify the right influencers to participate in the campaign.
2. Identify campaign objectives.
Influencer marketing campaigns are very effective for a reason. This provides plenty of opportunities to build brand awareness, drive sales, increase website traffic, grow a company's social following, and more. It is the brand that defines the objectives of the campaign as well as measurable objectives and KPIs. Once your goals are set, you can start looking for influencers who will align with your brand and help you make your goals a reality.
3. Choose your social media platforms.
Between TikTok, Instagram, YouTube, Twitter, and Meta, there's no shortage of influencer marketing campaign options (and the list is growing). As a brand, it is very important that you decide which social media platform you want to use. Then, using the knowledge gained from the research phase, you can zero in on the most relevant social media platforms for your goals and objectives.
4. Set a realistic schedule and budget.
Transparency on the timeline and financial outlook is essential to the success of an influencer marketing campaign. Brands should define availability and timelines for each campaign influencer. Brands should also consider shipping time if they send products to influencers.
In terms of budget, budget your entire influencer marketing campaign before you start shopping for potential influencers. Once you have a baseline, you can effectively allocate your budget to maximize results.
5. Track the moving parts of your campaign.
It takes a lot of work to keep track of all the moving parts. An effective influencer marketing campaign requires the coordination of multiple team members, including marketing, sales, public relations, legal, accounting, and customer service. Not only do you need to keep track of these different team members and their activities, but you also need to make sure everyone is working effectively towards common goals. If that sounds like too much work, there are a number of influencer marketing campaign tools that are quick and effective to help you track team member progress, assign tasks, set deadlines, and monitor. return on investment (ROI). .
Working with influencers should be a fun, engaging, and unique way to connect with your audience. Influencers and creators become the voice of your brand story, one post at a time.
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