A New Marketing Horizon

A New Marketing Horizon
© Sahil Chopra, Founder and CEO of iCubesWire

2022 is an important year for iCubesWire, an integrated marketing company founded in 2010. The Gurgaon-based company invests heavily in influencer marketing, having a large number of clients in various industries. To sum up the year, in April they won a digital mandate for Luxor, in July they secured the accounts of seven major companies: Flipkart, Adani, Cleartrip, Healthcart, Blue Heaven, Modrex and Vega, and in September they won. Digital and creative mandate to open LuLu hypermarket in Lucknow.

iCubesWire, brainchild of Sahil Chopra, aims to invest in technology; “We believe technology will drive the show for businesses and individuals. Our technology offering is divided into performance marketing, business advocacy and creative solutions,” he adds. The agency focuses on helping companies keep up with the ever-changing marketing landscape.

With over 500 clients and offices in five locations including Singapore and Dubai, iCubesWire offers a full range of technology-based digital services. This includes building a brand's online presence, increasing reach, building awareness, and bridging the gap between a brand and potential customers. His solutions include studio production, influencer marketing and performance marketing. iCubesWire's Influencer Marketing division has over 50,000 influencers in key categories such as technology, lifestyle, travel, fashion and health, just to name a few.

Speaking about how Chopra and his team ensure that iCubesWire stays ahead of the competition, it's important to share a culture of regular meetings with your customers to understand their problems and find breakthrough solutions. After all, “we understand that change is the only constant and nothing changes faster than the digital landscape,” he adds.

The company made it to the top of the ladder, but not without its fair share of trial and error. Chopra created iCubesWire's predecessors iCubesKonnect in 2016, a comprehensive digital marketing learning platform, and iCubes, a dedicated email marketing agency, in 2010. It is not difficult to make a business profitable if you know how to effectively use trends and opportunities.

Becoming a global leader in technology is Chopra's challenge over the next two years. iCubesWire wants to expand its business to Europe, Latin America and the Caribbean and create 200 jobs to help grow it.

Case description

Year of creation - 2010

Number of employees : 300, hire another 200 next month.

Key Clients : Booking.com, Kotak Mahindra Bank, Ambience Group, Luxor, Sharp, Konica Minolta, indiGo, Flipkart, Amazon, Airtel, etc.

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