FPJ Interview: New Challenges In Marketing, Says Marketing Icon Philip Kotler

FPJ Interview: New Challenges In Marketing, Says Marketing Icon Philip Kotler
Philip Kotler, Father of Modern Marketing © Philip Kotler, Father of Modern Marketing, Courtesy of Free Press Journal

Dr Philip Kotler, one of the biggest names in marketing, attended the virtual launch event hosted by MICA titled “Reviving the Future of Education in Developing Countries: Lessons from the Global Health Crisis”, a book co-authored by Professor Varsha Jain of B-School, MICA. The Free Press Journal asked Philip Kotler several questions about various marketing education issues. Excerpts from the interview:

How does your current interest in studying marketing compare to the 1980s and 1990s?

Marketing had a high interest rate in the 1980s and 1990s, and many young people wanted to specialize in attractive advertising. Since then, the demand for advertising has decreased somewhat.

What are the current challenges in marketing education?

New marketing challenges such as climate change, sustainability and the need to choose business causes have affected the market, positively for some and negatively for others.

What concepts do students need to understand to update their marketing knowledge?

Interest in DeGrowth is growing. As the economy aspires to endless growth, let's warm the planet and encourage more citizens to leave the heat. Other countries are trying to prevent refugees from migrating to their countries and creating new conflicts.

Meanwhile, marketers are taking advantage of the new landscape of thinking and design. Robots also play an important role from time to time.

4. What marketing books do you recommend?

Kotler et al. Entrepreneur Marketing, Wiley 2023. This book shows that just being a marketing expert is not enough. Companies are increasingly looking for entrepreneurial marketers.

Deepak Uri, A Bridge Not Far Away, Waterside Productions, 2023. Describes the innovation and creativity of those working in the hospitality industry.

Jason Heckel, Less More: How Growth Can Save the World (2020).

Nancy Lee and Philip Kotler, Social Marketing Success: 100 Case Studies from Around the World (Wiley), 2022.

Philip Kotler et al., H2H Marketing, Springer.

Indian B schools to see female MBA programs drop to 67% by 2022: GMAC

(Click here for our daily eDocument on WhatsApp. Click here for Telegram. We allow sharing of PDF documents on WhatsApp and other social media platforms.)

Caroline Drummond - "Measurement of Health" was recorded live at Groundswell 2018

Comments

Post a Comment

Popular posts from this blog

Opinion: The Growing Impact Of Digital Marketing On Consumer Behaviour

Image
As consumers become exceptionally good researchers when it comes to making a purchase decision, the author lists digital marketing strategies for marketers. October 28, 2022 08:02:00 | Items | Ashtha Beecham While traditional marketing is limited to a local, at most national, audience, digital marketing, on the other hand, expands the market to reach everyone who connects online. According to a McKinsey report, “The Covid-19 crisis has accelerated the digitization of customer interactions around the world by years.” The first rule of marketing is to have the right offer in the right place at the right time. Digital marketing helps brands reach their ideal customers where they are today: ONLINE. A healthy digital marketing mix today includes email marketing, content marketing, social media marketing, lead generation campaigns, search engine optimization, digital outdoor, public relations online, mobile marketing, online content, branding and influencer marketing. What is consumer...
Read more

Ageless Media Announces Branding Strategy & Marketing Services In Seattle

Image
Seattle, USA - April 27, 2023 - With newly announced branding services, Ageless Media helps companies and entrepreneurs create unique visual identities and compelling messages. Agency professionals work with companies to develop an integrated branding strategy that will resonate with their target audience. Interested can get more information at https://www.agelessmedia.co/ With this announcement, Ageless Media introduced established companies to the need for a new brand, and new companies began building their brand endorsements to create a unique and effective social media presence. Companies can create targeted social media profiles, Facebook ads, Google ads, professional landing pages that link to all social media platforms, and more. Another important component of Ageless Media's brand new services is web design In today's highly digital world, a business's website is primarily its storefront, so it's important that the website and all online branding is aest...
Read more

What Are The Brands Strategies For Marketing During Indias Festive Times

Image
In a country like India where buying decisions are largely driven by emotions, the holiday season gives your customers the added benefit of reminding them of Indian culture by associating them with your products. The holidays provide a great opportunity to reconnect with current and potential clients or clients. During the festival you can develop effective marketing strategies that will help you communicate more effectively with your customers or clients. Internet sales also increase during the festival. Fintech simplifies and accelerates processes in general; The holiday season is simply a high-volume season. The holiday season is a great time to showcase your range of products, launch new products and services, and reach a wider audience. Banks and financial institutions offer a wide range of flexible solutions such as working capital, debt, supply chain finance, machinery finance, microfinance, commercial vehicle loans, commercial equipment loans, etc. As of September 9, 2022, pu...
Read more