Motto Franchising, LLC Appoints SOCi As Localized Online Reputation Management Partner For Franchisees

The company launched MottoRep, a white-label platform across its nationwide network of offices to streamline digital marketing efforts and increase customer engagement.

SAN DIEGO , Dec. 7, 2022 /PRNewswire/ -- SOCI Corporation announced today that Motto Franchising, LLC has been selected as the preferred local reputation management partner for franchises. As a leading provider of multi-local marketing platforms for brands, SOCi will provide national real estate brokerage network Motto Mortgage with an integrated platform to manage brand presence through reviews, listings, social media content and advertising.

SOCi Logo (PRNewsfoto/SOCi)

As the first and only mortgage brokerage franchise in the US, Motto Mortgage is able to weather the ups and downs of a turbulent mortgage market with better and deeper connections to local communities than large retail lenders with a business model that prioritizes localization. above all, marketing efforts to maintain brand presence. As the franchise system grew, Motto Mortgage needed a means to enable its franchisees to take advantage of digital engagement, which could be done by focusing more on social media, listings and reviews. As a result, SOCI developed the MottoRep White Label platform published by Motto to facilitate its franchisees' digital marketing efforts to increase customer engagement in local markets.

“In addition to giving our franchisees another tool to improve efficiency, the corporate team wanted to be transparent about the brand reputation because we are proud of our relationship with the local market,” said Kelly Gill , vice president of marketing and advertising. Franchising motto. , OOO . “We have already seen how SOCi provides this insight within our decentralized business model. Keeping abreast of feedback, survey results and social media interactions allows us to see the positives and negatives in the communities that serve our offices.”

According to a study commissioned by Forrester Consulting for SOCi, improving marketing performance at the local store level is an important or critical priority for 61% of retailers, with the same priority given to similar efforts at the national level (62%). . As companies increasingly focus on optimizing local marketing, it is important to put in place processes and tools that can increase the likelihood of success. Since the introduction of SOCI, the Motto network has adopted the technology and its adoption has grown at an unprecedented rate.

“We built SOCi with scalability in mind to enable companies like Motto Franchising, LLC to put franchising at the forefront of their local marketing efforts, thereby strengthening customer relationships in local communities,” said SOCi CEO Afif Khoury. “Brand reputation directly influences consumer buying decisions, so I am thrilled that our platform can provide the actionable insights Motto Network needs to succeed.”

Visit www.meetsoci.com to learn more about how SOCI's end-to-end platform helps brands develop their industry marketing strategies.

About KOS

SOCI is a multi-site marketing platform for brands. We enable companies like Ace Hardware, Sport Clips and Anytime Fitness to scale their marketing efforts across all digital channels based on brand, location and data. As the leading marketing assistance platform, SOCI makes the impossible possible by enabling brands and their websites to grow and expand their digital presence on unlimited local search engines and social media while protecting their reputation. To learn more about how SOCI can help your local marketing success, visit www.meetsoci.com or email hello@meetsoci.com.

About motorcycle mortgages

Leloa Mortgage Network is breaking the mold by giving consumers the opportunity to choose again with less jargon, more transparency and more options when buying a mortgage. With over 200 offices in nearly 40 states, Motto Franchise LLC is the only national mortgage broker franchise model in the US. Created to change the mortgage industry, Motto Mortgage Network connects lenders and real estate agents to provide customers with a personalized and hassle-free experience. Motto Mortgage RE/MAX Holdings, Inc. is the second member of the family of brands. Each Motto Mortgage Office is independently owned, operated and licensed. To learn more about Motto Mortgage or for information on licensing a Motto Mortgage office, email newsroom@mottomortgage.com or visit www.mottomortgage.com/offices.

Media contacts:
Avery Nunez
avery@blastmedia.com

Cision View original media download content: https://www.prnewswire.com/news-releases/motto-franchising-llc-appoints-soci-as-localized-online-reputation-management-partner-for-franchisees-301697051.html

Source: SOCI

Chattanooga - Hamilton County - Tennessee Real Estate Market Update - May 13, 2022

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