This New Tempting Marketing Tool Is Not A Fad — It's The Future. Jump On The Bandwagon To Reach New Audiences
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This year, 24% of marketers found TikTok effective in achieving their business goals. A year ago, only 3% of marketers believed it. In just one year, the number of marketers who believe in the business potential of TikTok has increased by up to 700%.
The rapid rise in notoriety of the young TikTok has threatened the reign of many undisputed kings of social peace (read Facebook and Instagram). The transition from that platform to the new TikTok has prompted the social giant to emulate how this quarter's newcomers have presented themselves.
But despite the incredible growth, should you use TikTok marketing in your content strategy? Yes!
This platform has long been the butt of jokes. Many adults have always looked down on TikTok as an app for kids who have nothing to do. But TikTok has withstood all ridicule and has become a force to be reckoned with.
If you are a business looking to grow digitally, your content will appear on TikTok.
Change: 4 reasons why TikTok should be part of your marketing plan
Why should you use TikTok marketing in your content strategy?
TikTok has around 1 billion monthly active users. This app has been downloaded over 2 billion times. Marketing your content on TikTok helps you introduce your brand to a wider audience. But that's just one of the reasons why you should use TikTok for marketing purposes. Here are a few more:
1. Create friendly content and target the right audience
Today's buyers are spoiled for choice. They want their brands to intuitively understand their content preferences and present the content they love.
This subscriber likes short content. 73% of consumers prefer watching short videos over long videos to learn about new products and services. TikTok is a pioneer in short-form content. This platform allows brands to create 15-60 second videos that users love. It's standard on the platform, so TikTok gives brands the right environment to create and deliver content that users love.
Moreover, the TikTok algorithm is designed to provide users with relevant content. If a user repeatedly views travel-related content, TikTok will likely provide that user with your travel agent's guide. This way your content will reach the people who matter most to your brand.
2. Increased brand awareness and reach
TikTok is a hotbed of viral content. Many global viral trends come from this platform. This reflects the platform's potential to maximize content reach and increase brand awareness.
TikTok allows brands to grow and gain exposure through tools like hashtags. Users often search TikTok using hashtags, and popular hashtags usually get a lot of views. The most used hashtag on TikTok last year - fyp - raised over $18 trillion. see.
Therefore, providing the right content with the right tools can help your content reach a wide audience and secure your online presence.
Related: How brands are using TikTok to reach new audiences
3. Help attract audiences
TikTok is by far the most engaging social media platform with an average user session of 10.5 minutes. So if you're looking to attract your customer base (and who doesn't?), TikTok might be just what you need.
4. Brand sales promotion
TikTok has a huge impact on customer buying decisions. Case study: Feta cheese. The TikTok trend, #fetapasta, has gone viral, knocking cream cheese off the shelves of US grocery stores.
67% of TikTok users say the platform encourages them to make purchases even if they have no intention of making purchases.
A smart TikTok brand marketing strategy can help you leverage that influence and increase brand sales.
Tips for an Effective TikTok Marketing Strategy
Despite its tremendous marketing potential, TikTok is still (relatively) under-supplied with brands. Therefore, any brand that manages to gain traction with a solid strategy is likely to reap the benefits of reach, exposure, and sales that the platform promises.
Here are some tips for getting started with TikTok content marketing:
1. Only come when your customers are there
Yes, everyone uses TikTok. But just because everyone is doing something doesn't mean you should be too. When parents call TikTok an app for kids, they're not entirely wrong. TikTok has a very distinct demographic, with 60% of its users being Gen Z, falling within the 16-24 age bracket.
So, if your target audience is older people who are less likely to use or be moved by TikTok, focus your efforts on the channels that are most popular among your prospects.
2. Work with writers
35% of users discover products through content created by influencers. 61% of consumers trust recommendations from influencers. Additionally, partnering with influencers can increase your content views by up to 193%.
TikTok calls its influencers Creators and allows brands to collaborate with over 100,000 creators on the platform. This can be an interesting opportunity for brands looking to increase awareness of their products. You can hire the right influencers and give them the creative freedom to create fun content that matches their audience for powerful creative assets that resonate with your brand's relevant audience.
3. Always use a signature
You have found an interesting social video. You want to know what he says. But your phone is off and your headphones are out of range. So instead of turning off your phone or plugging in your headphones, you skip the video entirely.
How often does this happen? Very often.
Facebook has found that over 85% of its users watch videos on Facebook without sound. TikTok's stats won't be much different.
Users prefer to watch videos with subtitles. This is why adding captions on TikTok videos can increase views by up to 55%. So if you want your content to be consumed by your audience, add text. This helps people understand the message you want to convey and improves the overall user experience - a win-win situation.
Changes: Add captions to your TikTok and Instagram videos and get more attention
4. Create the right content
The TikTok generation is very picky about the content they want to consume. They need something quick and informative that will add value to their lives without wasting too much time.
For this reason, educational content is one of the most effective types of TikTok content. #TikTokTaughtMe went viral a while ago and has over 8 billion views.
So consider creating small learning content that delivers valuable information in short bursts.
last words
TikTok content marketing, if done right, can help your business grow digitally. However, make sure your target audience matches TikTok user demographics before jumping into the platform.
Since the TikTok ecosystem is difficult to navigate, content creation requires creativity and trial and error. So take the time to do your research. Find out what content your target audience is consuming. See what your competitors are creating. Then develop your own content marketing strategy to make sure you're ready.
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