Top Ten Business Books For 2022
Each year I read 40 to 50 books and consult dozens more. While most of my reading focuses on customer service and customer experience (CX), I occasionally stray into leadership, marketing, and other business topics. So if you're struggling to find a gift for your boss, colleague or business friend, look no further. Books are the perfect gift. Here are my top ten for 2022.
1. Contactless organization. Authors: Bill Price and David Jaffe Deliver superior customer service with less effort. I'm a big fan of creating a simple, convenient, and hassle-free experience. I even wrote a book on the subject in 2018 (“ Comfort Revolution ”). If anyone has the right to write on this subject, it's the man who served as Amazon's senior vice president of global customer service. For me, Amazon is a prime example of convenience and smoothness. (Repeat in two words: eliminate friction.)
2. Retail Economy. Six strategies to transform your business to thrive in the self-centered consumer revolution by Joel Bynes. Our customers are the masters of customer service. With their rising expectations, they are literally rewriting the rules of the business, especially the customer experience. (Eleven-word comment: The buyer thinks “it's about me,” and it should be.)
3. Built to win. Develop a Customer-Centric Culture That Adds Value to Your Business by Annette Franz. No decision should be made without first thinking about the buyer and the impact the decision will have on them. This book focuses heavily on people, both your customers and your employees. The third principle is a favorite and is to put customers first ...and put employees first . (Six-Word Review: Ten Principles for Greater Customer Value.)
4. From impressions to obsession. 12 principles that turn customers and employees into fans for life John Picoult. Don't just create a satisfying customer experience. Create unforgettable! Picoult shows you how to turn your customers into brand ambassadors who praise their friends, colleagues and family members. (Nine-Word Tip: There's more you can do than just impress your customers.)
5. Leader Playlist. Unleash the power of music and neuroscience to transform your leadership and your life Susan Drum. Whether we know it or not, we have a "playlist" of words in our heads. This stems from our past experience and can sometimes prevent us from fulfilling our leadership potential. Drumm helps billionaire CEOs, politicians and Fortune 100 executives transform the way they lead by changing the songs and lyrics that unconsciously hold them back. (Six word synopsis: The beat will get you.)
6. Cultural book. 60 highly effective measures to help your group succeed Daniel Coyle. While this book applies to any culture you're trying to create in your organization, I find it particularly helpful for organizations that want to be customer-centric. What happens inside, the consumer experiences outside. Creating the right culture is important for customers and employees. This book will get you on the right path. (Eight-word bottom line: Having the right culture matters more than ever.)
7. People first. Inspire, engage and focus on the core of your organization Donna cutting. I'm a big fan of Donna Cutting. This latest book moves from customer service strategies to employee strategies. If you're struggling to find and keep employees, get this book today. (Seven-word clue: Employees, not customers, are your number one priority.)
8. Method of the Falcon. Eric Huberman " Three Marketing Principles That Have Borne More Than 3,000 Brands ." The author's client list includes some of the biggest brands in the world. He divides his model into three areas: awareness, education and trust. Using this marketing tripod, he explains what you need to know to run a successful marketing campaign. (Six takeaway words: Marketing doesn't have to be complicated.)
9. Marby Brown customer obsession project. The author has worked for some of the world's most famous brands such as Amazon, Microsoft and JP Morgan Chase. He knows the "secret ingredient" that drives the success of these (and other) brands is their customer obsession, and he shares eight "signs" that will help you repeat that success. (Fourteen word review: Learn from the guy at one of the biggest brands in the world.)
10. Make B2B better. Drive growth through quality customer experiences Jim Tincher. Customer experience isn't just for consumer-centric companies. Companies that sell to other companies cannot make their customers happy. You also need to build trust and confidence. Get the right B2B customer experience and protect your business from the competition. (Seven-word review: Customer experience isn't just for B2C.)
So these are my ten decisions of the year. If you need more suggestions, here is a link to last year's list. And it would be remiss if I didn't mention my last book. If you want to learn more about my customer service philosophy, concepts and practical applications, check out the I'll Be Back section. So head to your favorite bookstore or follow the links provided and start your holiday shopping today!
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