Valpak Highlights Major Innovations In DataDriven, Omnichannel Marketing For Local And National Advertisers

Valpak Highlights Major Innovations In DataDriven, Omnichannel Marketing For Local And National Advertisers

The new Valpack is a way for companies and brands to reach and engage consumers in neighborhoods and across the country.

ST.PETERSBURG , FL , Dec. 7, 2022 /PRNewswire/ -- Valpac, America's leading home information, direct marketing and multi-channel media solutions company, today outlined the key aspects of today's consumer media transformation. Marketing solutions. Valpak drives marketing effectiveness, brand awareness and sales for local and national advertisers through innovative and evolving data-driven products and capabilities.

Valpak logo (PRNewsfoto/Valpak)

Valpac's significant business and technology investments in consumer data and analytics, family and essential insights, direct messaging and omni-channel engagement have enabled advertisers to better understand, influence and impact US consumers across the country. give away.

"We want national and local advertisers to understand the new Valpac concept," said Benji Uhl, Valpac 's executive vice president of audience and product development. "When people see the tools, technology, data and media choices we offer today, they know Valpac is worth considering in their marketing mix. The company's continued innovation is one of the main reasons Valpac is ahead of today's billionaires in the direct mail and direct marketing industries."

Valpac is partnering with the CMO Council to present an engaging online presentation on December 13th that explores the importance of consumer insights at the household level and beyond digital engagement data. The event is called " Reality Check: Aspirational Marketing or Microtargeting ". You can register for the webinar here: https://www.cmocouncil.org/standingt-leadership/events/reality-check-aspirational-marketing-or-precision-targeting

A leader in consumer information and targeted mail

Over the past few years, Valpak has built a robust and sophisticated consumer data and analytics platform that integrates thousands of data points from internal and external data sources such as current purchasing behavior, occupancy and more. Information, income levels, creditworthiness, family size, demographics, etc.

Valpak's advanced data, analytics and advanced print, distribution and mailing capabilities enable brands to effectively target consumers at the household level. Valpak has access to 41 million high net worth homes as well as the ability to digitally find segmented and targeted buyers for any home in the United States. The average Valpack household income is 28% higher than the average American household.

Valpak 's home targeting technology, unique in the industry, enables brands to deliver targeted ads to specific homes for the first time locally and nationally, and in a unique blue joint package. Choosing the original route creates the most cost-effective direct messaging solution in the industry. Using predictive analytics, Valpac can effectively reach consumers on issues such as purchasing preferences, purchasing cycles and activities, and events such as pregnancy, birthdays or holidays, and Medicare aging out. Research shows that the blue shell has a 92% opening rate.

Other fast-growing multimedia direct mail solutions include Valpack's new Target Mail and Premier Plus. Premier Plus is a new nationally branded advertising solution that transforms Valpac's signature blue envelope into an eye-catching billboard that has received 100 million views with 100% visibility.

Campaigns based on metrics

Valpack's metrics-based solutions deliver superior return on marketing spend and enable advertisers to continuously improve campaign performance.

"National and local advertisers will see the strength of a partnership with Valpak at a time when consumers are under pressure from inflation and weak economic conditions and are looking for savings," said Uhl. . "We work with more than 34,000 local and national advertisers to develop programs that improve results based on consumer insights, in-depth knowledge of local neighborhoods, and ongoing campaign analysis. Campaign Precondition" Best Results.

Multi-channel and digital capabilities

Valpak enhances its direct mail offerings with multi-channel capabilities that increase your impact on consumers. The company cooperates with the US Postal Service and its own data delivery service. Information Delivery is a free USPS service used by nearly 50 million households. Subscribers receive a preview of their daily messages via email and an easy-to-use dashboard from their mobile device. By partnering with the postal service, Valpak can create fully optimized graphics for its ads and offers, giving consumers another channel of brand engagement. USPS studies show that their notifications generate about a 65% open rate and a 20-30% click-through rate on promotions and ads.

Valpak also works with location-based mobile advertising platforms to further engage and re-engage consumers and drive higher sales results through mobile advertising and direct-to-home offers.

The company also specializes in social media, online and mobile display advertising, search engine marketing, website design and more. It offers complete digital marketing solutions including digital marketing. Advertisers can advertise on Valpak.com website and mobile app as millions of consumers search for offers.

About Valpak

Valpac is the US leader in internal communications, direct marketing and multi-channel media solutions for local and national businesses and brands. 34,000 businesses trust Valpac, the nation's leading direct mail company, with measurable, results-based digital advertising and direct marketing solutions to increase sales and brand awareness. Its deep understanding of America's household data enables Valpac to segment and target consumers and neighborhoods to maximize investment for advertisers and provide maximum transparency and accountability. For decades, Valpac has helped consumers save, businesses grow and neighborhoods thrive. A network of nearly 140 local offices provides business owners with unparalleled customer service and market intelligence in thousands of neighborhoods across the United States. Each month, your own blue savings envelope is mailed to 41 million demographically selected households in 43 states. To see what Valpak Direct Marketing can do for your business, visit valpak.com/advertise and connect with Valpak on Twitter: @Valpak and Facebook: @ValpakAdvertising.

Click Contacts:
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Kevin Sugarman
ksugarman@globalfluency.com
408-677-5300 ext 118

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