Wednesday: Netflix Exec Reveals Bizarre Marketing Strategy That Might Have Worked

Wednesday: Netflix Exec Reveals Bizarre Marketing Strategy That Might Have Worked

Netflix credits a series of original commercials for helping Wednesday become a success. The streaming giant's director of scripted series, Peter Friedlander, spoke to Vulture about the success of the spin-off. According to him, the slightly overt marketing of TSA containers has really swayed some of the public. In fact, if you've ever traveled to the US for the holidays, you've probably seen pictures of yourself at the airport struggling to get on a plane or buy a sandwich. With additional cost But overall, the effort made a big difference for Friedlander and Netflix. This kind of thing, where the Cousin Thing absolutely horrifies the general audience, it was hysterical to see people find it on social media. Clearly this show has captured something that people really appreciate. Otherwise, how could he be so easily drawn to Stranger Things and the like? See his notes below.

“I have to give credit to the marketing team. They've done a really good job re-introducing this intellectual property to the world, from the very first teaser to this hilarious, fourth-wall-breaking video from Wednesday. I don't know if you are. I traveled recently, but there are notices on the TSA container," Friedlander explained. "It was really smart to market the places we travel to on the busiest US tours. They really tried to take the humor out of the article and fill the marketing campaign with that specific tone that is Wednesday Adams. History is history. So perfect combined with a killer campaign that is at this level The results and word of mouth have led to unbeatable results.

Since Season 1 was such a huge success for the broadcaster, it would be safe to expect Season 2 to arrive soon. Fortunately for the fans, that seems to be exactly what will happen on Wednesday . There are reports that as we speak, the writers' room is meeting for another batch of episodes. However, there is still no fixed date for the premiere of Season 2 or anything like that. Series finalists Alfred Gough and Miles Miller recently spoke to Variety about their plans.

“For us, it's always waiting, and when we sit down to make a show, ideally we wait a few seasons. It's never planned, but it's an expectation that I hope the show succeeds. So you always cook. At least three or four seasons of a character's possible story. It can evolve and change. Many times you want to see what characters or actors appear and who you want to write for. So you want to keep it open and organic enough. To change and evolve, but we are definitely way ahead of what we want to do next season."

Have you noticed any of these ads in the last few weeks? Let us know in the comments below.

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