3 Business Strategies For Smoothly Entering The Era Of Metaverse Marketing

3 Business Strategies For Smoothly Entering The Era Of Metaverse Marketing

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Imagine driving a Ferrari around the imaginary streets of Paris, Los Angeles, Bangkok or anywhere else in the world. Or do you want to go to ancient Pompeii or a luxury resort that you can't visit in real life?

In Metaverse, you don't have to be Jeff Bezos or Elon Musk to participate in space travel. Removed many restrictions: geolocation, finances and time, for example. Anyone can access Metavas from anywhere. It will always be enabled.

Metaverse offers the opportunity to create a more accessible and inclusive social environment that can cater to the needs of different walks of life, from casual users to luxury shoppers looking for uniqueness and rarity.

It is not known when the metaverse will become widespread, but we are definitely on the right track (like the Internet was 25 years ago). These were not just rumors. Private capital is flowing fast. Metaverse-related companies have raised over $10 billion in 2021. Large investments in the infrastructure of the Metaverse will lead to new virtual worlds and more technology companies working on expansions.

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Expect Demand

Why are big brands moving into the Metaverse? They are waiting for the demand. While customer satisfaction is the #1 rule for a successful business, the prospect of satisfying these requirements puts brands at the forefront of the industry. The earlier you sign up, the less competition.

You use the time to improve the product while others start moving somewhere. This example applies to any industry. Take Kellogg, for example: as the first corn company, it still leads the industry. What do the metaverse and grains have in common? In 2022, Kellogg enters the Metaverse.

Demand forecasting means demand forecasting for the purchasing power of the mainstream consumers provided by tech-savvy millennials and maturing Gen Xers. Consumers are the future of power.

Sales experience

Most businesses understand a simple truth: customers don't buy products. You are buying experience. As a kid, I would never have bought a bottle of Coca-Cola if I hadn't seen their ads for Christmas and the reindeer festival. Not being a fan of carbonated drinks, I still wanted to buy Coca Cola to become part of the myth.

While children are more open, the same is true for adults. We all buy experience. Once we meet the basics, we have a desire for experiences that give us a sense of alienation and belonging - social class or sports fans, music lovers or the rich.

Metaverse offers many tools to create immersive customer experiences: virtual concerts, sporting events and fashion shows that attract millions of users to launch innovative e-commerce products. The virtual world takes online shopping to the next level. Merchants can open a chain of stores in different areas of the metaverse and even in different subways.

Metaverse will be the premier medium for next-generation marketing, customer acquisition, and reaching new audiences.

Learn to take advantage of new opportunities

Large companies quickly accepted this innovation and began to look for ways to make money. A good example is Vault, the city of Gucci in Roblox. The fashion brand has released a pair of exclusive Gucci Virtual 25 digital sneakers that can be “dressed up” in augmented reality or used on apps like Roblox and VRChat.

They're selling it for just $12.99 - a very low price for a luxury brand - but it's a very smart business move. And they don't stop there. A few months later, Gucci sold a digital version of the Dionysus bag for $4,115, more than the physical price. From the trials and tribulations of big brands, Metraver is poised to grow into a multi-billion dollar business.

Lately, we have seen a demand for clothing for our virtual avatars as it has become an important aspect of our digital identity in this dimension. Users want to dress up and look good, whether it's a virtual team game, a business meeting, or an event hosted by a celebrity.

The needs of the next generation are mainly based on technological developments and we cannot ignore Metavas among today's big sensations. Marketing follows customer needs.

Dana Kachan is the Chief Marketing Officer at BullPerks, a decentralized venture capital and crypto startup. and GamesPad, GameFi, NFT, and the Metaverse Ecosystem.

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