Best Email Marketing Software (January 2023)

Best Email Marketing Software (January 2023)

Email marketing has several moving parts, but a successful campaign comes down to the following six factors:

1. Use email marketing tools

It's impossible to run an effective email marketing campaign with a standard email service. Yes, you can send bulk emails from Outlook, Office 365, and Gmail. However, none of them offer email list building and management tools, list segmentation, attractive email templates, campaign reports, or list cleaning features.

To successfully build your business, you need software specifically designed for email marketing or a customer relationship management (CRM) system with email capabilities. Below we will look at some of the best options for them.

2. Actively build your mailing list

Start building your list by collecting customer email addresses through sales or retention. However, don't limit your ability to build an email list for these interactions.

You can encourage potential customers to give you their email address before they spend a dime on you. The secret is using a lead magnet. These are free value-added services such as e-books, webinars, downloadable checklists, free trials, and even coupons.

To get new email subscribers, promote a lead magnet on your website, landing page, social media, etc. and request an email subscription to download or receive freebies. When viewers feel valued, they are more than happy to share their email address and subscribe to your mailing list in return.

3. Segment your list based on user intent

Segmenting your email subscriber list based on user interests is a key strategy for successful email marketing. By using segmentation, you can target your content to specific customer groups and provide real value to your readers. Campaigns with segmentation have higher open rates and fewer unsubscribes than campaigns that send a generic message to all subscribers.

You can segment email subscribers in a number of ways, such as: B. by purchase history, website engagement, and lead magnet type. Most email marketing solutions even allow you to add engaging questions to your signup emails.

Most email marketing tools have dedicated email signup forms that you can use to automatically generate segmented lists like Mailchimp.

Many email marketing tools integrate with websites and commerce platforms to provide automatic segmentation based on sales history and website engagement.

4. Involve readers every step of the way

If you have a list of email subscribers, you can create and send useful content to your segmented subscribers. Here are five ways to engage your subscribers and encourage them to open, read, and take action on your email.

  1. Off the Line - A business name or ad that customers recognize and trust.
  2. Subject: A short sentence that grabs their attention when they see it in their inbox.
    Pre-Header Bar: Supports a subject line with a decoy to open an email.
  3. Email content: Keep messages short and to the point, e.g. B. Promotions, News or Announcements.
  4. Call to Action (CTA): A featured button or link leads to a checkout page, registration form, or other action you want the customer to take.

Sending an email also affects engagement, opens, and clicks. Most experts agree that email marketing should be in your inbox by 10am or 2pm on weekdays. The data also shows that Mondays have the highest open rates at an average of 22%, while weekend open rates are lower at around 20%.

5. Measure the results of your email marketing campaigns

After you've sent an email marketing message, you can view key metrics, including email bounce rates, how many subscribers opened your emails, and how many clicked on your links and CTAs.

If you stick to the 10:00am or 2:00pm delivery rule, you will know the success of your campaign within eight to ten hours. After about a day, recently opened emails are often leaked.

Tracking and measuring email opens and call-to-action clicks will help you determine the right messages for your audience. A/B testing different emails from lines, subject lines, pre-headlines, and calls-to-action will help you determine exactly which phrases and sentences your readers will click on.

6. Scrub, rinse and repeat

There is a spam email. It's just part of the process. This means that the email you sent could not be sent due to an incorrect email address format, a blocked email address, or a fake email address. To keep your email list healthy and improve overall deliverability, undeliverable emails should be deleted or unlisted.

Most e-marketing systems make this step easy. When the rejection cleanup is complete, you can return to step 4 and run another campaign according to the schedule you defined. Remember to use what you've learned from previous campaigns to improve your messaging each time.

E-Marketing Course for Beginners 🔥 What are the best e-marketing platforms for e-commerce?

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