Catalyte Acquires The Agency Shop To Expand Its Digital Marketing Apprentice Programs

Catalyte Acquires The Agency Shop To Expand Its Digital Marketing Apprentice Programs

This acquisition strengthens Catalyte's team of industry experts with strong relationships with leading digital agencies.

BALTIMORE , Jan. 9, 2023 /PRNewswire-PRWeb/ -- Following a successful year-long partnership between the two companies, Catalyte has acquired digital marketing consultancy The Agency Shop. This move strengthens Catalyte's growing digital marketing business unit, equipping top digital agencies and in-house media departments with the high-quality, diverse talent they need to thrive. Agency Shop founders Eric Yang , Lance Hollander and Kevin Woo will join Catalyte's executive team.

"Agency Stores came to us with the idea that they could use our market-proven processes to find, discover, and discover software development talent in the digital marketing industry," said Matthew Derella , CEO of Catalyte. “The result exceeded all expectations. His deep knowledge of the industry not only allowed us to launch this new business unit virtually overnight, but his connection and understanding of agency needs helped us quickly implement our highly proven and productive digital media planner. at some of the larger agencies. Now that we're officially a team, we'll continue to build on these successful drivers and provide them with the high-quality, diverse talent agency they need."

According to a recent study by the World Federation of Advertisers, "The industry is struggling to attract and retain the talent we need at all levels." 85% of the agencies surveyed said there is a talent shortage in their organization. An additional challenge for ad agencies is a lack of diversity, as "the proportion of minorities in the advertising and marketing industry lags behind the proportion of the general population."

"Catalyte offers the digital media industry a proven solution to its talent and diversity crisis," said Eric Yang . “For more than 20 years, Catalyte has managed to find people from diverse backgrounds who can thrive in the technology industry. Now we can use these technologies and processes to create a whole new, diverse, and high-quality talent pool for advertising agencies. Otherwise, they can't even turn that talent into a digital media expert in eight weeks."
Agencies interested in expanding and diversifying their talent pool should contact Catalyte at grand@catalyte.io.

About the catalyst
Catalyte offers entry-level and entry-level roles in data analytics, programmatic advertising buying, and IT services for more than 1,000 positions at 250 companies. Trainees promoted through the Catalyte platform consistently outperform traditional recruiting methods in terms of speed, quality, and throughput. Catalyte transforms people, businesses and communities by enabling talent with a strong passion and attitude to pursue new careers in the technology industry. Visit http://www.catalyte.io for more information.

call the media

Adam Curtis , Catalyte, 1 4103852500 ext: 1033, acurtis@catalyte.io

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EP33: How to Lead a Marketing Agency for Acquisition - Andrew Cabasso

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