Guide To Marketing Certifications

Guide To Marketing Certifications

With the right certification, you can advance your career in marketing. There are hundreds if not thousands of certifications available for marketers. We've put together this guide to accredited marketing certifications to help you improve your skills and advance your career. We'll learn about the most reputable universities offering marketing certifications, free ways to learn important digital marketing skills today, and the most trusted professional marketing firms.

What is the commercialization certificate used for?

Marketing skills can be helpful when you feel like you need more formal training in marketing skills, including:

Marketing certification courses will help you understand marketing tools including social media platforms, Google Ads, Hootsuite, HubSpot, and other web analytics tools. The certification course is designed for both experienced marketers and beginners. You can take the course "Marketing Certificate":

  • universities
  • Specialized online organizations such as Hootsuite Academy
  • Leading Marketing Association

Are there certification requirements?

The most sought-after certifications are related to digital marketing and include:

  • HubSpot Email and Inbound Marketing
  • Google Ads and Google Analytics
  • social media marketing

We will talk more about these certificates below.

Advice Advice. Consider tool-focused training to develop specific skills and become a digital marketing expert. If you're building your skillset as a recent college graduate, consider a more comprehensive certification program.

Should I get a digital marketing certification?

When deciding to pursue a digital marketing certification, consider the following:

  • Planning to expand your online presence? If you're thinking about expanding your business' online presence, a digital marketing certification is probably the right fit for you.
  • What specific marketing tools should you learn? If you want to learn specific digital marketing tools such as Hootsuite, Google Ads, and HubSpot email marketing, earning a digital marketing certification can help you familiarize yourself with these platforms on your own schedule, often for less than an undergraduate course.

However, if your business requires minimal or basic use of online platforms for marketing purposes, a digital marketing certification may not be right for you.

How to become a certified marketer?

You don't need any certification to work in marketing. However, there are many ways to become a certified marketer if you want to. You can:

  • Take a number of college courses.
  • Place online programs through marketing platforms and companies.
  • Attend special private lessons hosted by experienced industry organizations and dealer associations.

Learn more about each of these certification types below.

Certificate from a recognized university

Marketing certifications are in high demand and many accredited universities and colleges cater to this demand. Some college certifications are for experienced salespeople, while others are for recent college graduates starting out or as a springboard for career transitions.

Whether you're a long-time marketer or just starting out in the field, having a recognized university on your resume can boost your professional reputation. Some universities offering marketing certificates are:

Other universities with accredited marketing certifications include:

Programs vary greatly in cost, duration, medium (online or in person), and focus. Most certification programs cost between $2,000 and $5,000, but some cost up to $15,000.

Before you enroll in a certificate program at an accredited university, make sure you understand what you are getting. Some programs are for a week or less and do not include college credit, while others are in the same price range and count towards college credit.

you know Did you know that the digital marketing certification course will help you build brand awareness online and share your brand story effectively?

Certification of Specific Digital Marketing Skills

Certifications for certain programs or services can bolster your resume and help you keep up with the ever-evolving world of digital marketing. Many special skill certificates are available for free or at a low cost. Some of these are done through the companies that developed the tool, such as Google or HubSpot, while others are done through third-party online learning companies.

Which certification is most valuable for your career depends on the marketing niche of your agency or company. Some popular and reputable competency-based certifications for marketing professionals include:

Certification from industry organizations and associations.

It is worth paying attention to the certificates of independent marketing associations. Many organizations offering certification are commercial organizations that are not industry benchmarks. Others are legitimate professional organizations that offer valuable certifications.

Industry marketers will take note if you receive certification from the organizations listed below.

American Marketing Association

The American Marketing Association (AMA) is one of the most respected professional marketing organizations in the country. In addition to hosting educational networking events and disseminating industry information through its publications and associations, it offers the American Marketing Association's Professional Certified Marketer program.

The AMA certification program consists of four areas: digital marketing, marketing management, sales management, and content marketing. All programs begin with an overview of the skills required for certification and a free practice test.

  • Digital Marketing: The AMA has two options here.
    • Digital Marketing Pro - The Digital Marketing Pro program is run in partnership with the Digital Marketing Institute and consists of two certifications: PCM Digital Marketing and Certified Digital Marketing Professional. The course includes 30 hours of online training in social media, PPC, email marketing, SEO, content marketing and digital marketing strategies. When you complete the course according to your schedule, you will schedule an exam at your local testing center. At the time of this writing, this track is priced at $1,368, which is $1,955 less than the regular price.
    • Digital Marketing Specialist: For a more comprehensive training, you can take the Digital Marketing Specialist course which covers 120 hours of training. Marketers who successfully complete this training receive two certifications: PCM Advanced Digital Marketing and Certified Digital Marketing Expert. Instead of an exam at the end, students are required to write two 5,000-word assignments, a digital marketing research paper, and a digital marketing strategy paper. Both document a complete digital marketing campaign from start to finish. The Digital Marketer Program costs $5,870 (see discounts).
  • Marketing Management: The Marketing Management track comes with a free marketing management guide and training package from the AMA ($249 for members, $349 for non-members). Certification exams cost an additional $99 for members or $299 for non-members.
  • Sales Management: On the AMA website, you can review the topics you need to know to take the free sales management practice test. Certification costs $249 for AMA members and $349 for non-members.
  • Content Marketing: As with the Sales Management course, you can get all the topics you need for this course from the AMA website and then take a free practice exam. Prices are the same: $249 for AMA members and $349 for non-members.

To maintain your certification in any field of study, the AMA requires you to earn 30 Continuing Education Units (CEUs) every three years, but at least 10 units per year, and recertify every three years. CEUs are designated by WADA and may be attended at events, webcasts, virtual conferences or training sessions.

you know Did you know? According to Robert Huff's 2023 Salary Guide, an entry-level marketing manager without certification earns an average of $72,250, while an experienced marketing manager earns about $92,250. The positional factor also affects wages.

interactive advertising office

The Interactive Advertising Bureau (IAB) has over 650 media and technology companies and offers four certification programs:

  • digital media sales
  • digital video
  • Information 360
  • Acquisition and planning of digital media.

Members and non-members can get certified through the IAB, but fees for non-members are higher.

The IAB requires certified traders to recertify within 9 to 24 months of initial certification. You may need to register with the CEU or retake a certification exam in order to keep your certification. Most IAB exam and training packages cost $299 for members and $399 for non-members. However, there are certain eligibility requirements, so please read the instructions carefully before choosing a program.

4A

Founded in 1917, 4A is one of the oldest and largest professional marketing organizations in the United States. It serves 740 member organizations in 1,400 offices, and its benefits department insures over 164,000 marketing agency professionals. 4A offers a variety of learning and development programs including webinars, workshops, conferences and multi-day networking events.

4A offers four certification courses:

  • Team Leader Certificate for Managers ($1400)
  • Media Essentials: From Chaos to Clarity ($499)
  • Certificate of Psychological Mental Health in the Workplace for Human Resources Professionals ($1,000)
  • Agency Basics ($299)

4A members receive a 20 percent discount on these prices.

Jennifer Dublino contributed to this article.

Best Digital Marketing Certifications (Free and Paid)

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