How AI And Web3 Marketing Will Compete For Ad Dollars

How AI And Web3 Marketing Will Compete For Ad Dollars

general uncertainty

Whether a brand decides to invest in AI, Web3, or both, each of these areas has the same uncertainties that can affect its technological development.

Control field. Web3 has yet to generate significant federal pressure on how NFTs and cryptocurrencies are treated under the law. Although there are a few cases in areas such as insider trading and fraud, there are still no precedents. How the chips fall will undoubtedly affect how brands engage with assets and the space in general.

AIO is an industry that needs regulation. The origins of creative bots have raised copyright questions; For example, when DALL slightly manipulates a known painting, is that copyright infringement of the painting? Or, since the bot is trained on large amounts of data, what right does that data have in the bot's output?

Earlier this month, Getty Images sued IA image creator Stable Diffusion over just that, claiming the platform illegally removed millions of images from its site. A similar concept has emerged in the NFT industry and underlying intellectual property.

Web3 and artificial intelligence are also underrated because they rely on large amounts of computing power. Web3 relies on labor-intensive processes like cryptocurrency production, and its creation can only be improved with large data sets and AI models. Both systems inevitably lead to high carbon emissions.

Related: Why Are Brands Abandoning Green Marketing?

But while Web3's footprint is largely public, due to its reliance on blockchain, only the AI ​​footprint can be calculated because centralized companies are not required to disclose this information. According to the MacDonald Mechanism, persistent advertising will be a major challenge in 2023.

As Web3 and AI work to solve their problems, brands will inevitably suffer collateral damage in the form of brand discredit. It is certainly a double-edged sword to push new technologies. But for marketers, the benefits outweigh the potential consequences. The next step in brand strategy is to determine which advantages to use.

💬 Let's talk about WEB3 Marketing! 🔥

Comments

Post a Comment

Popular posts from this blog

Opinion: The Growing Impact Of Digital Marketing On Consumer Behaviour

Image
As consumers become exceptionally good researchers when it comes to making a purchase decision, the author lists digital marketing strategies for marketers. October 28, 2022 08:02:00 | Items | Ashtha Beecham While traditional marketing is limited to a local, at most national, audience, digital marketing, on the other hand, expands the market to reach everyone who connects online. According to a McKinsey report, “The Covid-19 crisis has accelerated the digitization of customer interactions around the world by years.” The first rule of marketing is to have the right offer in the right place at the right time. Digital marketing helps brands reach their ideal customers where they are today: ONLINE. A healthy digital marketing mix today includes email marketing, content marketing, social media marketing, lead generation campaigns, search engine optimization, digital outdoor, public relations online, mobile marketing, online content, branding and influencer marketing. What is consumer...
Read more

Ageless Media Announces Branding Strategy & Marketing Services In Seattle

Image
Seattle, USA - April 27, 2023 - With newly announced branding services, Ageless Media helps companies and entrepreneurs create unique visual identities and compelling messages. Agency professionals work with companies to develop an integrated branding strategy that will resonate with their target audience. Interested can get more information at https://www.agelessmedia.co/ With this announcement, Ageless Media introduced established companies to the need for a new brand, and new companies began building their brand endorsements to create a unique and effective social media presence. Companies can create targeted social media profiles, Facebook ads, Google ads, professional landing pages that link to all social media platforms, and more. Another important component of Ageless Media's brand new services is web design In today's highly digital world, a business's website is primarily its storefront, so it's important that the website and all online branding is aest...
Read more

What Are The Brands Strategies For Marketing During Indias Festive Times

Image
In a country like India where buying decisions are largely driven by emotions, the holiday season gives your customers the added benefit of reminding them of Indian culture by associating them with your products. The holidays provide a great opportunity to reconnect with current and potential clients or clients. During the festival you can develop effective marketing strategies that will help you communicate more effectively with your customers or clients. Internet sales also increase during the festival. Fintech simplifies and accelerates processes in general; The holiday season is simply a high-volume season. The holiday season is a great time to showcase your range of products, launch new products and services, and reach a wider audience. Banks and financial institutions offer a wide range of flexible solutions such as working capital, debt, supply chain finance, machinery finance, microfinance, commercial vehicle loans, commercial equipment loans, etc. As of September 9, 2022, pu...
Read more