Marketing Agencies Hire AI "interns"

Marketing Agencies Hire AI
© Provided by Axios

Rather than hiring apprentices, Codeword — the technology marketing company within WE Communications — relies on AI technology to handle even the smallest tasks.

Why It Matters: As the economy tightens, more and more industries are starting to use tools like ChatGPT and AI image generators like Dall-E 2 as replacements for talent lives.

Details: "Apprentices" are technically digital software models who create their own avatars and call themselves Aiko and Aiden. The duo will work on graphics, research and editorial content creation.

  • Codeword "interns" will use AI to support the editorial and design teams, and in return, interns will share their experiences via the company's blog and social media.

What they said: " This is an opportunity to streamline internal processes by eliminating necessary but tedious, tedious tasks, or at least outsourcing them to indifferent interns who can't be bothered," says Terrence Doyle, editor of Codeword. .

  • Yes, but: "I'm a former freelance journalist and do a lot of for-people writing for the Codeword client, so I don't think I'm intimidated by IA's creative — or rather brutally productive — skills," Doyle adds.

Miniaturization: These AI technologies can do the same quality work as inexperienced employees, say Richard Bowman and David Boyle, authors of the new book Mentors: A Practical Guide to AI-Powered Brand Growth with ChatGPT.

  • “Is it still completely accurate and intuitive? Of course not…[but] ChatGPT can perform some of the tasks that anyone currently needs for free" which earns them over $60,000 a year. "And it can do in five minutes what it would take someone at least a day to do. It's amazing... and it's just the beginning.”

Conclusion: As fancy as that sounds, there may be something to passwords, especially as these AI tools are getting tested and becoming trusted and mainstream.

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