Tanzania Rolls Out Major Destinationmarketing Onslaught
Under the auspices of the Tanzania Association of Tour Operators (TATO) with the support of the United Nations Development Program (UNDP), among others, efforts will be made to revive the multi-billion dollar tourism industry. The marketing plan will involve a high level delegation led by TATO board member and tourism relaunch chairperson Ms. Vesna Glamokanin Tibaijuka and Director General of TATO Mr. Sirili Akkom deployed for the Tanzanian market in the Scandinavian countries.
At the recently concluded TATO Annual General Meeting (AGM), members unanimously agreed to invest more energy in destination marketing this year.
Tour operators have agreed to redouble their efforts in international marketing campaigns to attract more foreign tourists in the wake of the COVID-19 pandemic and are praising President Samia Suluhu Hassan's efforts to promote Tanzanian destinations.
"After a successful campaign in the North American market, the next target for 2023 will be Europe, especially the Nordic countries, where TATO management plans to launch a destination marketing campaign planned for the Matka Nordic Travel Fair in response to member prescriptions. The beginning of 2023," said Mr. Akko said.
The Nordic Travel Fair Matka takes place from January 19 to 22, 2023 at the Messukeskus Exhibition and Convention Center in Helsinki, Finland. 20 January 2023 to the tourism industry and the public: "Unforgettable Tanzania, not just the land of Kilimanjaro, Serengeti and Zanzibar... Come and see for yourself!" there will be a special presentation.
Matka Nordic Travel Fair is the largest travel fair in Northern Europe and the best place for communication with the Scandinavian and Baltic countries.
The Nordic countries are a geographical and cultural region of Northern Europe and the northern part of the Atlantic Ocean. This includes the sovereign states of Denmark, Finland, Iceland, Norway and Sweden, as well as the autonomous regions of the Faroe Islands and Greenland and the autonomous regions of the Åland Islands.
This event is not only an ideal platform to meet and network with other travel and tourism professionals, but also a place where participants can present their new products and services to a niche audience.
"We are focused on finding markets that have responded quickly to our campaigns and shown resistance to the difficult times the world is going through," said Akko, CEO of TATO.
TATO is relying on a new international market strategy to increase tourism numbers and revenues next year.
In addition to the Nordic countries, TATO's strategy targets emerging markets in Eastern Europe, Turkey, Brazil, China and the Persian Gulf countries in a list of aggressive marketing and promotional activities for 2023.
According to the new international marketing plan, the number of tourists to Tanzania is expected to increase from more than 700,000 visitors in 2022 to 1.2 million in 2023.
Mr. Akko said TATO is highly indebted to UNDP for supporting the efforts of tour operators to diversify their marketing strategies to attract more visitors and increase the number of tourists following the COVID-19 pandemic.
With members accounting for over 80% of Tanzania's tourism market share, TATO is the leading advocacy agency for the tourism industry, which accounts for 17% of the country's GDP and generates around $2.6 billion to the economy annually.
TATO also plays a role in connecting companies and individuals in the industry to facilitate the sharing of knowledge, best practices, trade and networking across the industry value chain.
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